Today marketers are concentrating more on messenger apps. When we think of a social media site, we come up with Facebook, Instagram, and Twitter probably. But WhatsApp is the worldwide leader now with more than 1.5 active monthly users. I will discuss WhatsApp Marketing, its benefits and how it can benefit your business. Let’s first discuss what WhatsApp is? Two Yahoo employees Jan Koum and Brian Acton created WhatsApp in 2009. Since then it’s increasing its popularity day by day. WhatsApp is a free cross-platform instant smartphone messaging service that relies on the internet for message transmission. WhatsApp app enables people to share text, files, images, videos, and GIFs. It allows you to video call, voice call and chat with other WhatsApp users without any SMS or calling charges. Based on low cost and fantastic service, WhatsApp for marketing is gaining its popularity in mobile marketing. WhatsApp is the most popular alternative to SMS in 109 countries which is around 60% of the world. WhatsApp as a marketing tool has grown its popularity because of its massive reach and engagement. Let’s look into why a business should include WhatsApp marketing in their marketing strategies.
Why Should You Include WhatsApp Marketing in Your Marketing Strategies?
“People are Already into WhatsApp. Why not Using it for Business.” It was about 18.8 million users as WhatsApp audience in 2016 in the United States, and the number is going to be 25.6 million users till 2021. Facebook acquired WhatsApp in Feb 2014 for 19 billion US Dollars. WhatsApp is popular outside the United States but now is hitting strong competition from Asian-based social messenger apps such as KakaoTalk, WeChat, or Link.
•WhatsApp is free, available in 53 languages, currently used by 109 countries and more than 70% WhatsApp users use it on a daily basis.
•Your target audiences, whom you want to convert via WhatsApp Marketing, are already there in WhatsApp.
•More than 90% of the WhatsApp messages are opened and read, so it ensures great engagement.
•According to Neilsen’s Facebook Messaging Survey, more than 67% of the mobile users prefer to chat to communicate in business and prefer shopping with a company whom they can message directly.
•WhatsApp allows creating WhatsApp groups with more than 256 members. So it's a great opportunity for any business. It’s great for organizing events too.
•WhatsApp for marketing allows you to share your proposals, business news, and promotions in few seconds. It supports multimedia content so you can share brochures, videos, links, audios, catalogs, and any sort of business related information through WhatsApp.
•WhatsApp for business marketing allows real-time direct communications with your audience, employees or clients. It’s a great way to know your audience’s interests and concerns.
•WhatsApp marketing platform is the most preferred platform for marketing by marketers as its a mean of a private channel for content and message share.
For more details on our products and services, please feel free to visit us at whatsapp bulk sender tools, whatsapp broadcasting, whatsapp marketing, whatsapp marketing singapore, whatsapp bulk sending