Which is the best for your Marketing?
When we started out as a pure SEO agency, the main goal in our internet marketing campaigns was to help our customers get traffic from Search Engines through SEO.
This is still our major goal today but through the years and from our experience working with clients in different niches we realised that business owners sometimes need results faster and more immediate and this is where Adwords comes into play.
You will have to pay for each of the visits you get from adwords but if your campaigns are profitable you can justify the investment in PPC and meet your business objectives.
Adwords is ideal for startups and new companies that want to get targeted traffic quickly for the purpose of making sales, finding new customers or even for testing their products, procedures, website effectiveness and any other component in their sales or marketing processes.
The above is true, if you use AdWords wisely and carefully. It is very easy to start spending money on AdWords and if you don’t have proper monitoring and control tools you will end up making losses instead of profits.
What I always tell my clients about Adwords is that if you don’t use it correctly it will be like playing in a Casino where you spend money with the wishful thinking that sometimes you will get it back, but you never do!
So, while the system is easy to use (so that you spend more), if you don’t have the knowledge and experience to run Adword Campaigns, save your money and hire professional companies (preferably Adwords Partners) to do it for you.
This is the best approach so that you don’t lose money but benefit from the use of Adwords.
While is a good idea to start with Adwords because it’s faster, you should also begin working with SEO, Content marketing and social media for best results. These 3 tools are all you need for long term online success.
Content marketing will help you create the right content, SEO will help you optimize your content for search engines and get more organic traffic and social media will promote your SEO optimized content to a wider audience.
Should I use Adwords and SEO at the same time?
Some people argue that when you get SEO traffic you don’t need to use AdWords but this is a wrong approach.
Even if you have good rankings, you can still use Adwords and get more exposure for the same keywords that you get SEO traffic.
You can measure the performance of your Adwords campaigns and if they are profitable you can even increase your budgets for a higher ROI.
So, which is the best to use for marketing, SEO or Adwords?
The answer is straightforward, both. Use Adwords to start getting traffic and in parallel work on your SEO, content marketing plan and social media campaigns so that you get organic traffic and visits from social networks.
Conclusion
Adwords and SEO are not competitors but they are two powerful tools available in your digital marketing arsenal.
You can use Adwords when you want traffic fast but you need SEO for long term and sustainable online success.
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