What is text message marketing?
Text message marketing - or SMS marketing - is the act of sending coupons, special deals, announcements, current events and other information to your customers via text message. In short, SMS marketing is simply a quicker, easier and direct way of reaching your customer.
MMS Marketing: Multimedia Messaging Service
Another form of text message marketing is MMS marketing. While SMS stands for Short Message Service, MMS stands for Multimedia Messaging Service. The difference? Exactly like it sounds. An SMS message is what comes to mind when you think of a standard text message that’s roughly 160 characters long. An MMS message is any text message that includes multimedia content, such as a video or image, or messages that are longer than 160 characters.
Some marketers think SMS and MMS marketing is heavily regulated, but it’s no more regulated than email marketing. Just like you need individuals to voluntarily subscribe to your email list before you actively send them emails, you also need to give people the option to “opt-in” to your text message marketing efforts. Likewise, people should also be given the option to “opt-out” of your text messages whenever they’d like.
Why You Should Be Using SMS Marketing
Advantage #1: SMS Marketing Has the Best Engagement Rate
To put it simply, text message marketing has the best engagement rate of any marketing medium. While emails can go unread for days, 90% of text messages are opened and read within the first three minutes of receiving them.
What’s more? Mobile phone ownership among adults is close to 95% worldwide. And with no internet requirement for sending and receiving text messages, SMS text messaging is the communication tool with the greatest reach around the world.
Advantage #2: Trackable Platform
Most SMS and MMS marketing services have trackable platforms. Just like your other marketing efforts, you can manage your text message marketing campaign straight from your desktop. For example, text message marketing service, SlickText, is a web based platform, so there is no app or software to download. You manage everything within their dashboard.
Advantage #3: Interactive Content
SMS and MMS marketing allow you to receive quick feedback from your recipients by including a “reply” button or a link to a landing page. You can deliver short messages to your audience that direct them back to your site so they can quickly interact with your brand.
Advantage #4: Immediate Message Delivery
Another great advantage to SMS and MMS marketing is that it doesn’t take long to gain important insights. Once you hit send, your message is delivered almost instantly. You can set up a text message marketing campaign and have hundreds of clicks or user feedback within minutes.
Advantage #5: Opportunities to Add a Personal Touch
An additional advantage of SMS marketing is the opportunity to add a personal touch to your message. Using words like “your” and “you” are great ways to keep people interested in to your SMS and MMS marketing efforts.
How SMS Marketing Works
The basic components of any SMS marketing campaign include a keyword and a shortcode.
Here is an example:
• Text “FLAVORS” to 123456 for our flavor of the day!
• “FLAVORS” is the keyword users type in the body of a text message, and “123456” is the shortcode to which users will send their text message.
• When a user sends a keyword to a shortcode, this is considered their “opt-in.” (Pretty easy, right?) Once a customer is in, you have a few options. You can send them a quick follow up SMS message and let them know what to expect next, or you could add them to a list to be used for future campaigns.

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