Well-informed, designed, and activated business strategies are essential in the digital era. As digitization alters the behaviors of customers, the nature of business and competition changes at greater speed and scale. To achieve the highest degree of business performance, executives must reinvent their businesses through digital strategies and innovative capabilities that continually generate and maintain a brand, product, and operational advantage. Digital strategy consulting and agency services play an essential role in helping build enterprise leadership and vision, the goals, the business architecture and organizational models, talent requirements, and data and technology priorities necessary to execute successfully. Worldwide, the vast majority of corporate executives confirm with INF that high-performance consulting partner relationships are critical to digital transformation (DX) success. INF's Digital Strategy Consulting and Agency Services research analyzes the business imperatives that drive businesses' adoption of emerging technologies; offers insight and advice to help corporate executives envision, validate, mobilize, and execute digital strategies; and provides market opportunity advice to professional services firms and digital agencies and the technology partners that serve them.