Roller banners are a long favourite advertising tool at exhibitions, trade shows and in retail as part of a point of sale screen. To get the best from your roller banner, here are 4 common mistakes people make which enhances the achievement and existence of roller banner ads...

4 errors people make with roller banner:

Design them ineffectively
Position them wrongly
Using poor quality images
Don't care for the banner
Design Them Ineffectively

If you aren't highly proficient in designing, its better to render it to an expert, an ineffectively designed roller banner won't have your desired effect. Here are some design factors worth check listing:

Do not clutter your banner with advice, too much text will prevent people having the ability to grasp your message in time, which means you should aim to make them as simple as possible. Additionally, it is important to ensure the text that you do comprise is big enough to be easily read. Also be sure that you don't include any punctuation mistakes, so double check all of text and ask somebody else to proofread in case you missed anything.

It is very important you include your logo on your own roller banner! Your logo and core message should both be on top of the banner because it's where most people look.

Using colour is important to make sure your banner attracts attention, but using a lot of colours will produce confusion and won't reflect your brand, instead keep to your brand colours and be cautious of background colours to make sure text is easily readable.

Include a tag line or slogan since this will help you to build new identity and provides your roller banner a heart message.

Contact details also need to be included in the base in large and bold text to ensure your customers can easily read and write your details if you cannot talk in the display. Brand colours and fonts should remain consistent along with your social networking stations should be contained as ways clients can quickly connect together and provides them an alternate way of them calling you.

Position them wrongly

For the roller banner to become successful, you need to position it correctly, not just to make sure its visibility is not reduced, but also to provide maximum efficacy. Banner stands are effective at entrances, to attract traffic and display useful info such as signalling the entry and providing instructions at events and exhibits. Roller banners can also be useful to display information beside products that are advertised. Another important factor to think about is where do people tend to devote time and wait? By way of example, you could place your banner ads where queues are regular these as along checkouts, or in which folks sit.

Using inferior quality pictures

Another mistake some make is using inferior quality images on their roller banners. Maybe because they don't have any appropriate pictures of their own or do not want to spend money on utilizing stock images.

It is well worth it to have a photographer take photos of your company and products/services so you have a professional representation of your business and a source of images you can use for all types of media. Paying for stock images are also a fantastic alternative if you don't need to cover a photographer or hire a studio, several websites offer royalty free images and supply you with thousands of professional photographs.

Additionally when using pictures off the net they might not be the right resolution, leading to a pixelated fuzzy print. This will give an unprofessional appearance of your enterprise and the message on the roller banner will lose credibility.

Another problem here is using insignificant images, often that relate to the company but not the core message of the roller banner perhaps in order to fill empty space. It is best to check you need every picture which you've used and that they encourage your core message, coping with any extras it is best for them to be taken off.

Don't take care of the banner

Banner stands have to be cared for properly in order for them to last as long as you can. Primarily it's important not to stick things into a roller banner as notes and stickers, this is a mistake that people make in order to catch more attention and give information on the day, but ends up indicating the roller banner and ruin it for the next use. This will cause a sticky residue to be left on your banner and can remove colour.

If your roller banner begins to gather dirt or dust, then it is vital you're careful when cleaning your screen. Banner stands must be wiped gently with a damp cloth, to prevent the risk of damaging the print.

And finally, when transporting your roller banner, care must be taken to avoid harm. It is important to disassemble store and first correctly, such as placing graphics in a carry case or tube.