The U.S. hand sanitizer market will grow at 15.7% CAGR during 2021-2027. The COVID-19 outbreak has led to the increased demand for hygiene products like hand sanitizers, rising demand for regular sanitation, and cleaning practices prominent across the United States. In addition, the busy lifestyle of consumers leads to an increasing need for portable and easy-to-use hygiene products such as hand sanitizers that can be used without water.

The increased concern towards virus transmission has resulted in the robust adoption of several preventive measures, propelling the demand for hand sanitizers in the United States. Furthermore, manufacturers are expanding their production capacities to fulfill the increased demand for hand sanitizers as there was product shortage and unavailability across both online and offline sales.

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Based on the product, the gel segment is anticipated to hold the largest share during the forecast period 2021-2027 as gel forms a cleanser and is more effective for germ protection. Moreover, gels are easy to spread on palms during their usage and provide more exposure to the palm and fingers for the cleansing action, and aids in killing germs quickly.

FDA plays a crucial role to protect the United States to control the spread of infectious disease and provides timely guidance to support continuity and response efforts to the pandemic. The FDA has approved the drug company to register over-the-counter and produce alcohol-based hand sanitizers.

The United States is the largest market for hand sanitizers owing to the robust inclination of consumers in the U.S. towards spending substantial amounts towards personal care products and increased awareness to maintain personal hygiene will accelerate the growth of the U.S. hand sanitizers market.

In September 2020, Henkel has invested approximately USD 23 Million to expand hand soap and sanitizer production at U.S. manufacturing facilities
The prominent industry players in the U.S. hand sanitizers industry: Henkel AG & Company, Procter & Gamble, GOJO Industries, Inc., Reckitt Benckiser Group plc, Best Sanitizers, Inc., Unilever, Vi-Jon Laboratories Inc., and Chattem Inc.

Source VynZ Research