The global dry shampoo market is observing accelerating growth due to changing consumer demand for organic and natural hair care products. The natural variants in the dry shampoo help the consumers to reduce the risk of damages caused by excessive chemicals and further help in improving the hair texture with the help of long-lasting scalp nourishing ingredients. Due to such benefits, the demand for natural and organic variants of dry shampoo is rising rapidly globally.

The consumers using chemical based products are facing several issues such as hair fall and scalp related diseases and thus the consumers are becoming more aware and preferring natural or herbal hair care solutions. The introduction of a large number of natural and organic variants of dry shampoo is gaining popularity among the huge population. The shampoo also helps the users to reduce the risk related to chemical damages and helps in improving hair health. The business organizations are seeking good growth opportunities in the dry shampoo market and are continuously allocating their investments towards the research and development of such shampoo that helps in further providing value to their customers.

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There are several variants of dry shampoo available in the market such as texture sprays, tinted dry shampoo, glitter dry shampoo and powder form that is provided enhanced opportunities for the dry shampoo market to grow at global level. Moreover, the enhancement of e-commerce websites and the increasing efforts implemented by the dry shampoo manufacturers on devising its marketing strategies is another factor aiding towards the growth of dry shampoo market globally.

Geographically, North America is the largest market for dry shampoo. A large number of women population in the country is working, as a result, the regular shampoo is facing declining demand as it is perceived to absorb plenty of time of the users. The dry shampoos are considered to be very convenient for use and are less time consuming as compared to the traditional concept of shampoos. The demand for dry shampoo is accelerating due to the rapid shift of the consumers towards the regular style of hair scrubbing and more casual alternatives to make their hairstyles.

Some of the key players operating in the global dry shampoo market are The Unilever Group, The Procter and Gamble, Kao Corporation, The Estee Lauder Companies Inc., Shiseido Company Limited, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Revlon Inc., L’Oreal SA, and Coty Inc.

Source: VynZ Research