The global denim market is estimated to be USD 68.2 billion in 2020 and is predicted to reach USD 98.0 billion by 2027, growing at a CAGR of 6.5% during the forecast period. The factors responsible for the growth of denim across the globe are increasing disposable income, growing government initiatives for manufacturing products in the countries such as China, Vietnam, and India, and increasing growth in the e-commerce industry.

Based on product, the global denim market is categorized into jeans, jackets & shirts, dresses, and others. In 2019, the jeans segment is expected to dominate the denim market. The popularity of jeans pants among teenagers and adults is the major factor for its larger market, as compared to other denim products. Also, the availability of different styles of jeans, such as stretch jeans, skinny jeans, mid and high-rise denims, ultra-low-rise denim, boyfriend jeans, straight/ cigarette jeans, flare jeans, cuffed jeans, capri jeans, cropped jeans, and wide leg jeans provides different options for customers to choose according to their choices. Long bottom jeans have been gaining popularity these days, and more number of players are making investments in it.

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On the basis of distribution channel, the global denim market is categorized into specialty stores, department stores, hypermarkets & supermarkets, online, and exclusive stores. During the forecast period, the online distribution channel is expected to register the fastest growth in the denim market owing to the rapidly growing e-commerce industry around the globe, with the populace inclining toward online shopping.

The primary factors driving the growth of the global denim market are:

• Growing westernization
• Transformation of Asian retail clothing industry
• Rising disposable income
• Rising e-commerce industry

Geographically, North America is the largest revenue contributor in the denim market. The growing demand for superior-quality clothing, rising disposable income, and increasing promotion of denimwear by celebrities are the key factors driving the growth of the market in the region. The U.S. tops the list for largest sales of denim by country, however, the fastest growth in the market is expected from Pakistan. Asia-Pacific is expected to be the fastest-growing market for denim during the forecast period.

Key players operating in the global denim market include Levi Strauss & Co., The Gap Inc., VF Corporation, H & M Hennes & Mauritz AB, PVH Corp., Kering, Pepe Jeans, S.L., Bestseller A/S, and U.S. Polo Assn.