The global breast augmentation market is growing at 12.6% CAGR owing to the rising number of breast augmentation surgeries, and mounting awareness of cosmetic surgeries. Breast augmentation is a surgical procedure to increase the breast size and improve certain conditions like sagging or drooping of breasts and makes the proportional with the rest of the body.

The increasing opportunities in emerging economies like China, Brazil, India, and Mexico will augment the growth of the breast augmentation market owing to robust growth in medical tourism, increasing economic affluence, awareness among people about the latest products and procedures, increasing adult population, rising disposable income.

The COVID-19 pandemic has had an adverse impact on the breast augmentation market owing to the increased risk of cross-contamination while conducting a surgical procedure. There was a ban on elective surgical procedures in hospitals and clinics during the COVID-19 outbreak. However, a study by the American Society of Plastic Surgery (ASPS) found that during a pandemic, about 11% of women are more likely to undergo cosmetic surgery, including breast augmentation. This increase is due to the benefits of working from home and the flexibility of recovery from surgery due to social distance along with an unprecedented virtual lifestyle and less travel, which will accelerate the growth of breast augmentation surgery.

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Based on the material, the silicone breast implant is anticipated to have a fast growth owing to the rising number of breast augmentation procedures, and they appear firmer and appealing as compared to saline breast implants.

Based on product, breast implants dominate the market owing to the rising prominence of breast cancer leading to the growth in undergoing mastectomy i.e., surgical removal of one or both the breasts, as a result, women undergo breast augmentation procedures.

North America dominates the breast augmentation market owing to the increasing number of skilled plastic surgeons, favorable health reimbursement for breast reconstruction, major industry players in the region, and the rising number of breast augmentation procedures.

In 2021, GC Aesthetics® launches the next generation of breast implants, PERLE™, an extremely innovative line of smooth breast implants that includes a proprietary surface technology (BioQ™), gel technology (Emunomic™ Breast Tissue Dynamic Gel), and an improved version of the safety features.

The prominent players in the breast augmentation industry include Johnson & Johnson, Allergan, Sientra, CEREPLAS, Laboratories Arion, Mentor Worldwide, GC Aesthetics, Establishment Labs, Polytech Health & Aesthetics GmBh, Ideal Implant Incorporated, Sebbin, Integra Lifesciences, RTI Surgical Holdings (U.S.A), Establishment Labs S.A.

Source: VynZ Research