India's fastest growing Retailer App

Indaan is the fastest growing B2B ordering App for small retailers.
It streamlines their sourcing, monetizes their assets better, and gets them access to trade credit.

India's B2B FMCG marketplace Indaan raises US$25.4M Series A to launch new initiatives

The Hyderabad-headquartered company said in a statement that it will use the money to enhance its platform, launch new initiatives,
and strengthen the team.

Started just over a year ago, Indaan connects small mom-and-pop retailers with wholesalers.
The platform empowers the FMCG supply chain by bridging a technology gap, enabling traders to become
both a seller and buyer in conducting multiple transactions concurrently. This way, business are able to sell
products at cheaper rates and expand their reach.

The company claims to have a full market coverage of FMCG wholesalers in India.
and it is now targeting seven to ten per cent of the nation’s large retailer base for their next phase of growth.

The limited physical interactions due to the COVID-19 pandemic are pushing wholesalers and retailers to
adopt digital solutions putting the FMCG market in India in a challenging position.

With the rising awareness around the importance of social distancing, Indaan has also launched several initiatives,
including a pilot logistics service to help the merchant network maintain the availability of essential products in the local supply chain.