Ahmedabad, Gujarat – Imran Paghdiwala, a renowned name in traditional ethnic wear, proudly announces the launch of his latest Chaniya Choli collection at his boutique located at 2431/1, Rani's Hajira, Manek Chowk, Ahmedabad. With decades of craftsmanship and deep-rooted cultural inspiration, this new range celebrates the vibrant spirit of Navratri and Gujarati tradition through bold colors, rich fabrics, and intricate hand embroidery.

This exclusive collection is a tribute to the essence of womanhood and heritage, combining traditional mirror work, zari, bandhej, and gota patti with contemporary silhouettes and fashion-forward styling. The designs are curated keeping in mind comfort, movement, and elegance—making them perfect for Garba nights, festive events, weddings, and cultural celebrations.

Each piece in the collection tells a story—from royal Rajwadi styles to modern fusion looks. With options ranging from luxurious silk and velvet to breezy cotton and georgette, Imran Paghdiwala’s Chaniya Cholis are tailored to suit every personality and occasion. The attention to detail, use of locally sourced fabrics, and artisan craftsmanship makes this collection truly stand out in the ethnic wear landscape.

Fashion enthusiasts and Garba lovers can now explore the collection in-store or preview designs online via the official website: https://sites.google.com/view/imranpaghdiwalagmco/home.

Celebrate this season with tradition, color, and confidence—only at Imran Paghdiwala.