products by renting a booth at industry tradeshows so resellers and distributors learn about your new product and want to represent it.

Having said this, it is also true that Manufacturers practicing these traditional marketing methods such as reseller channels, traditional print advertising, cold-calling, unsolicited email blasts, trade shows and so on should adopt new age marketing as much as it has embraced changes everywhere.
Content Marketing Is the Way Forward

Buyers of manufactured goods often start their search online, so you need to create content on your website that grabs their attention and makes them want to get in touch with you. The content you develop needs to be written to meet the needs of your potential customers, such as by mentioning how your products solve their problems or fit in with their existing operations. Describe the market for the product, including the demographics you researched, and explain why people want to buy the item. Include strong calls of action to get potential resellers or distributors to sign up for your email marketing list or to request more information about your products.

Companies and sales people these days are expected to have in depth knowledge about the needs of the customers, and approach the customers with information about the products and solutions targeted at the customers rather than just haranguing benefits of their products without assessing customer’s exact requirement.

The consumers expect brands to be active on at least three to four social channels. While it can be overwhelming to manage an online presence the truth is, without a digital marketing strategy, customers will not find you. And if you don’t tell them, potential customers won’t know that you’re the best company providing the best products and solutions.

Customer expectations have changed, so have the way they find you. By the time they find you, it’s way too late to start educating them. If you have your inbound and digital marketing strategy right, you are way ahead in educating them correctly along the way and they will trust you and will be ready to walk the rest of the way with you. Your prospects and customers are looking for solutions to problems. You have the answers. You need to become their answer.

The overarching content marketing goal for your business is to help these prospects self-identify as your customer. It should also reaffirm brand loyalty from your present customers.

What most companies do not realize is that they have vast, completely untapped knowledge and resources that can provide a wealth helpful content.
You might have a corporate presentation on your website, a video or two, maybe a case study and a couple of white papers, but if your company doesn’t have a robust content marketing strategy in place to track website visitors, keep customers delighted, and capture leads, where do you start? How do you bring it all together? You need to have a content marketing plan. This involves working out exactly what content you are going to create and when. For instance, you might commit to weekly blog posts and four eBooks a year. For more in-depth advice, why not read our post: How to come up with a winning content marketing plan.

The manufacturing sector is undergoing significant changes - including the way that manufacturing companies connect with their potential customers. Implementing content marketing is an important part of successfully navigating this new landscape. High-quality content provides prospective buyers with what they are seeking, bringing them closer to you - and closer to making a purchase.

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

1. Media Relations
2. Marketing Collaterals
3. Branding
4. Market Research
5. Digital Marketing
6. Website Development
7. Designing
8. Content Marketing
9. Content Writing
10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk!

Contact US

Impals Marcom LLP
2nd floor Ariana, Near New Poona Bakery,
Bhumkar Chowk, Marunji Road,
Wakad Pune-411057, Maharashtra.
Phone No: +91 788 780 0015
Email: [email protected]
Website: http://www.theimpals.com