This is due to the rising awareness of personal hygiene among women, product innovations and various awareness campaigns and programmes.

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The latest report by IMARC Group, titled “Feminine Hygiene Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, finds that the global feminine hygiene products market reached a value of US$ 23 Billion in 2017. Feminine hygiene products play a significant role in improving and maintaining the well-being and reproductive health of women. These products are made up of raw materials such as rayon, viscose and cellulose wood fluff pulp. Feminine hygiene products are mainly associated with menopause, menstruation, genital cleanliness, contraception and maternity. Over the past two decades, the popularity of these products has increased due to a rise in safety concerns for personal hygiene among women.

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Highlights of global feminine hygiene products market:

* A shift towards organic products remains the primary growth-inducing factor.

*Sanitary pads represent the largest product type, accounting for majority of the share.

*Asia Pacific dominates the market owing to the increasing demand in the region.

The growth of the global feminine hygiene products market is primarily attributed to a shift towards organic products which are compostable, biodegradable and eco-friendly. In developing countries, there is a high demand for good quality products, whereas, premium products remain popular in developed countries. In addition, several awareness campaigns and programmes have also been organised by different NGOs and governments so as to raise awareness for maintaining an appropriate personal hygiene among women. Moreover, manufacturers are coming up with new product varieties in order to increase their consumer base. As a result, the global feminine hygiene products market is expected to be valued at US$ 34 Billion, exhibiting a CAGR of 6.5% during 2018-2023.

The report by IMARC Group has examined the global feminine hygiene products market on the basis of:

Product

1. Sanitary Pads
2. Panty Liners
3. Tampons
4. Spray and Internal Cleaners

On the basis of products, sanitary pads clearly show a dominance in the market followed by panty liners, tampons, and spray and internal cleaners.

Distribution Channel

1. Supermarkets and Hypermarkets
2. Specialty Stores
3. Beauty Stores and Pharmacies
4. Online

Based on distribution channel, supermarkets and hypermarkets represent the largest distribution channel in the market. It is followed by specialty stores, beauty stores and pharmacies, and online.

Region

1. Asia Pacific
2. North America
3. Europe
4. Middle East and Africa
5. Latin America

Region-wise, Asia-Pacific currently accounts for the majority of the total global share owing to rapidly increasing demand for feminine hygiene products. Other major regions include North America, Europe, Middle East and Africa, and Latin America.

Competitive Landscape

The competitive landscape of the market has also been analysed with some of the key players operating in the market being Procter & Gamble, Edgewell Personal Care, Unicharm, Kimberly-Clark Corporation and Kao Group.

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