According to the latest report by IMARC Group titled, “Feminine Hygiene Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the market reached a value of US$ 24.5 Billion in 2018. Looking forward, the market is expected to reach US$ 35.3 Billion by 2024, exhibiting a CAGR of 6.3% during 2019-2024.

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Feminine hygiene products refer to personal care products which are used by women during or for certain situations such as menstruation, vaginal discharge and related bodily functions. They include sanitary napkins or pads, tampons, panty liners, menstrual cups, feminine hygiene wash and disposable razors and blades.

Over the years, there has been a significant expansion in the portfolio of feminine hygiene products owing to the increasing health consciousness among women. The growing inclination toward convenient and handy sanitary products is also stimulating the market growth. Furthermore, there has been a rise in the demand for products made from organic and biodegradable raw materials, such as organic cotton pads, to decrease the risk of contamination from the harmful chemicals and dyes found in sanitary napkins or tampons. In addition to this, factors such as a growth in the working women population and disposable income of the middle class, coupled with increasing government initiatives to promote awareness about feminine hygiene, are also expected to drive the market growth in the coming years.

Market Segmentation:

Breakup by Product Type:

• Sanitary Pads
• Panty Liners
• Tampons
• Spray and Internal Cleaners
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Beauty Stores and Pharmacies
• Online Stores
• Others

Browse full report with detailed TOC and list of figures and tables: https://www.imarcgroup.com/feminine-hygiene-products-market

Regional Insights:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

Competitive Landscape

The report has also examined the competitive landscape of global feminine hygiene products market. Some of the key players operating in the market are:

• Procter & Gamble
• Edgewell Personal Care
• Unicharm
• Kimberly-Clark Corporation
• Kao Corporation

Key highlights of the report:

• Market Performance
• Market Outlook
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Competitive Structure
• Profiles of Key Players

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