United States Hard Seltzer Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 3.99% (2024-2032)

According to the latest United States hard seltzer market report by IMARC Group, the market size is projected to exhibit a growth rate (CAGR) of 3.91% during ​2024-2032​. The witnessing several trends including a growing trend toward flavor innovation, with brands introducing diverse and exotic flavors to cater to evolving consumer preferences.

There is also an increasing demand for low-calorie and low-sugar options, aligning with the health-conscious shift among consumers. The market is witnessing the rise of premium and craft hard seltzers, as consumers seek more unique and high-quality offerings. Additionally, the introduction of seasonal and limited-edition varieties is gaining popularity, driving engagement. Hard seltzer brands are expanding their distribution channels, including a stronger presence in bars, restaurants, and e-commerce platforms, as the beverage continues to gain traction beyond retail stores.

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United States Electronic Shelf Label Industry Trends and Drivers:

The United States hard seltzer market is primarily driven by changing consumer preferences toward healthier alcoholic beverages, with many opting for low-calorie, low-carb, and gluten-free options. Hard seltzers meet these demands, offering a refreshing alternative to traditional beers and cocktails with fewer calories and reduced sugar content. The rise in the health-conscious population, particularly among millennials and Gen Z, is a key driver behind this shift. Additionally, the increasing demand for convenient, ready-to-drink beverages is fueling market growth. Hard seltzers are pre-packaged and portable, making them an attractive option for social gatherings, outdoor events, and on-the-go consumption. The market also benefits from the growing popularity of hard seltzers as a versatile beverage that can be enjoyed year-round, appealing to casual drinkers and those looking for an alternative to stronger alcoholic drinks. This appeal has widened the consumer base, driving repeat purchases. The rising focus on alcohol moderation and the popularity of low-ABV (alcohol by volume) beverages is further enhancing hard seltzer sales. Major beverage companies are capitalizing on this demand by introducing new brands and expanding their product portfolios to include hard seltzers, which has led to increased competition and innovation in the market. The marketing and positioning of hard seltzers as a "better-for-you" alcoholic choice have successfully attracted a broad range of consumers, reinforced the growing demand and driving the expansion of the market across the U.S.

United States Electronic Shelf Label Industry Segmentation:

The report has segmented the market into the following categories:

ABV Content Insights

1% to 4.9%
5% to 6.9%
7% and Above

Packaging Material Insights

Cans
Glass
Others

Distribution Channel Insights

Supermarkets and Hypermarkets
Online Stores
Others

Flavor Insights:

Cherry
Grapefruit
Mango
Lime
Others

Regional Insights

Northeast
Midwest
South
West

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

Market Performance (2018-2023)
Market Outlook (2024-2032)
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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