As the biggest festival of Bengal is almost here, the city of Kolkata is all ready to shop their dose of fashion for the 5 days of happiness, joy and style. If you have not yet started the Durga Puja shopping, time to drop in at Simaaya and indulge in your dose of festive fashion.

Why Simaaya?
Simaaya, one of the hot favorite destinations for all the ethnic lovers in the city has launched their specially curated festive edit which will add a touch of glam and elegance to your look between Sashti to Dashami.
If you are in dilemma as to which pieces will be the best for this Durga Puja, do not hesitate to check the amazing Durga Puja collection at Simaaya. From beautiful soft hued organza with floral blouse to Kanjeevaram silks, from tie and die silks to beautiful ethnic lehengas, Simaaya boasts of a collection that can easily make your festive days an affair to remember.

If you are in love with light weight gorgeous sarees which do not go overboard, shop some organza silks from their beautiful organza collection. These can be teamed with a gorgeous blouse in contrast color to complete your look.


Get your dose of silks with gota patti work and zari designs, perfect for the festive days in beautiful hues from their gota patti collection which is definitely a must try.

Kanjeevarams has their own charm and no one can beat the magic of these traditional silk sarees on the festive days. Simaaya houses a wonderful collection of Kanjeevaram silks and this Durga Puja they have simply added more to the galore.

Chikankari is one trend that is raging this season and if you are looking for a stunning chikankari piece this puja, Simaaya has got that too. The intricate embroidery with sequin highlights on the saree and the dresses will surely make you a showstopper this festive season.


From Indo-western to ethnic, from intricate chikankari to the carefree tie and dye, there is something for everyone at Simaaya making it, one of the favorite among the ethnic lovers.
About Simaaya
Simaaya has redefined Indian Designer wear in the country. They bring to you the best ethnic designer collection at your doorstep without a hassle, globally! Simaaya has also received the Best Retailer Award in ‘Emerging India Awards’ held in August 2008 in London