Barcelona and New Delhi Softonic, the world's largest apps and software catalog, and iCubeswire, a leading affiliate marketing company, today announced a new partnership focusing on digital customer acquisition and advertising solutions for India-based developers, brands and agencies.

The partnership between Softonic and iCubeswire opens the door to businesses looking to drive digital reach and consumer visibility for their products and services through a range of combined media planning, advertising and editorial solutions across Softonic´s Desktop web, Mobile Web and Mobile Apps properties.

Digital investment within India is growing (from $1.6b in 2016 - $1.9b in 2017) and customer acquisition is the primary focus for the majority (58%) of Indian marketers, who report that integrated campaigns result in a moderate to significant increase to their business. With over 85% of marketers now tracking revenue through digital e-marketing activity, a significant increase in digital demand is expected from Indian marketers looking to generate high quality audience for their products, services and messages.

For companies in this competitive landscape, moving through the acquisition process with lean and agile media solutions helps increase their customer growth and profitability. The integration between Softonic and iCubeswire allows access to a highly engaged consumer audience and easy exchange of media planning solutions and digital reach for India-based advertisers.

[b]Fiona Garvey, Vice President of Sales for Softonic[/b] said, [i]“Our partnership with iCubeswire is an excellent opportunity to grow our India-based advertising business with a strong regional partner.“ [/i]

[b]iCubesWire Co-Founder Sahil Chopra[/b] said, [i]“The ability to explore new media planning and audience acquisition avenues through Softonic's inventory and unparalleled reach is a tremendous opportunity for us."[/i]

iCubesWire combines its affiliation and email marketing expertise with the display, social and editorial audience solutions on Softonic's platforms to present businesses a unique opportunity to talk to 8.5 million desktop web and 8.2 million mobile web users each month, as well as nearly 2 million email subscribers.
Through customized media planning solutions and best in class customer service, the partnership will help drive the activity for Softonic's Indian audience around technology across all platforms.

[b]About Softonic[/b]
Softonic is the leading global app discovery platform for users and developers, offering the most complete selection of software and apps for Windows, Mac, iOS, Android and other popular operating systems. This wide selection of software is categorized and analyzed by Softonic’s independent editorial team.

Softonic is the European company with the largest online audience, and currently holds 40th position worldwide with more than 100 million unique monthly users who generate more than 4 million daily downloads. Thousands of app developers and global brands rely on Softonic's advertising services to connect with their users. Each business benefits from our full multi-platform and multilingual services – no matter where their target audiences are.

[b]About iCubesWire[/b]
Founded in 2010, iCubesWire (a Quotient Four Technologies product) is a leading Affiliate Marketing Ad Network in India working with more than 500 customers including industry giants like Flipkart, Amazon, Myntra, Jabong, ICICI, Standard Chartered, Kotak, Bharat Matrimony, NIIT, FoodPanda, Dominos, Fashionara, OlaCabs, Taxi for Sure, Vistaprint, Babyoye, Adlabs etc.

iCubesWire boasts a robust platform to advertisers and publishers mutually grow and maintain long-term relationships. Cutting-edge technology ensures reliable and real-time tracking supported by a highly dedicated team of affiliate marketing managers who support customers around the clock to help them generate their revenue and business goals.

[b]Media Contacts[/b]
[b]For Softonic: [/b]
Jennifer Woodard
[email protected]

[b]For iCubesWire:[/b]
Sahil Chopra
[email protected]