SEO is a known word to a lot of people now but there are still several individuals and businesses who don't know anything about SEO service, and process. There are a lot of circumstances affecting the SEO rankings of any business over the search engine results. It can be quite a challenging task to extract out the most suitable keywords for a site to get it ranked high. There are several keyword extraction tools and other that you can employ to know what can be the expected phrases for an SEO campaign.

Factors affecting SEO rankings

1. Backlinks - Backlinks re highly responsible behind the ranking of any website. It helps attract traffic from the relevant, reliable, and genuine sources to your website and help you in making more leads. The only condition lying is that the link needs to be coming from a high quality website. You can use trusted tools to evaluate the metrics of the competitors’ website and look for the backlinks they have created. You can use it to make backlinks on your niche’s websites.

2. HTML Tags - HTML tags are valuable aspects in website ranking as Google about the thing that needs more attention which helps you direct traffic. Understand that the meta title and description are visible to the users so appropriately use the keyword in them.

3. Google My Business profile - It is important to claim, optimize, and manage your business listing on Google search engine, as it is efficient for the Local audience and bring revenue. Google listing can be a great asset for your company’s SEO. Enter the needed details and add the images as well as address of the physical store precisely.

4. Mobile Optimization - Being mobile responsive is essential for any business if you want to enhance your user base. It has a major role in working with the search engine ranking improvement. If you want your website to rank better, you are required to have an effective web as well as mobile view.

5. Content - Your website must have suitable content to improve the search rankings. It is the bridge that fills the gap by sending your business message to the audience. If your site has an effective content people are more likely to trust upon you.

For having better search engine ranking, you should remain updated with the Google algorithms. In case you want better rankings on Search Engine Result Pages (SERPs), then you can reach Best SEO Company Melbourne.