On internet 2.0, everyone has a voice. Because everyone has a voice, every business needs a business reputation
management software system and review management tools.
If you don’t, your business reputation is likely to skew negative, because unhappy customers are 800% (eight times!) more
likely to share experiences and reviews online than happy customers. Most happy customers appreciate your service or
product, but they just smile, say thanks, and go about their day, which leaves no online footprint.
Furthermore, for many businesses, the first sale is just the beginning of a relationship. Part of the modern sale isn’t
just trading value for money, but converting customers and clients into raving fans who advocate for your brand and refer
others like themselves.
For millennia word of mouth has been the most powerful form of marketing, and good businesses often get much of their
business by referral. Social media, as the plumbing through which much of human attention flows, is the ultimate tool for
worth of mouth - or reputation damage.
Harnessing the power of advocate marketing and social media / viral marketing can be easy, and once set up, should run
mostly on autopilot. Your grateful customers will leave you reviews and help your reputation, provided you make it very
easy and quick to do so, and ask at the right time.
The way it works is you have your choice of review styles and methods, such as 5 stars, happy face sliders, or 0 to 10
ratings, installed into your website. If the customer is happy, you can automatically and instantly get reviews which can
be syndicated and pushed out to other websites including to Google and Facebook, ask for referrals with easy refer-a-
friend systems which often include a “send one, get one” type of offer or bonus, one-click social media sharing of the
customer’s new review, and an optional chance to participate in photo / video contests showing them with their new
product or showing the benefits of your services with your social media handles tagged.
In the rare circumstances where a customer is not happy, the system will open a trouble ticket, ask the client to
elaborate, and can escalate the matter to management hopefully before more damage to your reputation is done online.
Genuine feedback is important to any business growth, to uncover areas that need improvement as well as what’s working
well. All business reviews can be tagged and categorized to specific locations, staff who helped them, services or
products delivered and more. By analyzing trends, management can identify the highest performing staff or locations or
products, as well as find staff that may need to be retrained or systems that need to be replaced. Your review management
tools can also be even used by staff to evaluate your business as a place to work for purpose of helping recruiting
efforts, or the tools can be used internally to review management, assets, policies or even staff incentives like office
retreats or company parties.
Setup can be done for you through the SwiftCloud talent marketplace of consultants, or installed by any web developer
using our Wordpress plugin combined with SwiftCloud.AI’s backend tools. If your company has a site not running Wordpress,
our team can help with implementation on other platforms.
Every business is already involved in reputation management and is either successful in shaping it, or may fall victim to
it. Today’s internet climate means everyone has a voice, and reputation management software can help balance the scales
to reflect your business success stories. Request a demo and learn how SwiftCloud can help you reach your business goals,
or get a free trial and install https://wordpress.org/plugins/advocate-marketing/ to your Wordpress system today.