Hotel businesses face rapid changes with regards to guest expectations, preferences, and behaviors. Hotels that deliver a memorable hotel experience through a personal touch, stellar customer service and unique amenities are rewarded with positive reviews, referrals, and repeat business. Follow the tips below to improve the satisfaction of your hotel guests and build brand loyalty.

Reward repeat clients

Hoteliers should find strategies that recognize and reward loyal and repeat customers. Instead of just offering loyalty programs, you need to mix up your offers. Apart from giving repeat clients a discounted stay or free nights, you can also give rewards that can be redeemed immediately, for example, automatic room upgrade, free drinks, or complimentary valet. You should refer to your guests by name when they get to your property, acknowledge them as repeat guests and appreciate their loyalty to your hotel.

Install in-room technology

Hotel technology today is game-changing and very exciting. Hotels can implement smart room keys to allow guests to open their doors using a swipe of their smartphone. Tablets can be used as effective communication tools for hotel staff and guests. This allows travelers to make requests from their room to the mobile devices of staff members and get answers within minutes. Some programs can be used to promote local attractions or paid amenities.

Use post-booking communication to reach out to guests

Use a follow-up email to reach out to guests and establish a connection with them. This will help you set the tone for your guest’s stay and you can gather lots of valuable information regarding them and their interests before they get to your property. Offer them simple services like dinner reservations, extra pillows, or toys for guests traveling with their children. Ensure that you show your commitment to hotel customer service and reinforce the hotel reputation and brand promise.

Offer complimentary services and freebies

You can build loyalty with your guests by providing them with a little extra by offering free services. With complimentary services, your guests will go home and tell their families and friends about what you offered them and they may even share the details on social media. This can be as simple as providing a free shuttle service from the airport or local tourist attraction sites and free Wi-Fi or drinks. Get more details from the best hospitality news magazine.

Every hotelier strives to build customer loyalty and retention. However, this can be a challenge given the competitive nature of the hospitality industry. The customer experience has become more crucial than ever before.

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Hospitality Upgrade
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