Be informed

Hoteliers need to routinely monitor the reputation of their brand throughout all the online media. You need to go beyond TripAdvisor, Booking.com, and Yelp. Hotels should develop and monitor their presence on Facebook, Google Reviews, and Instagram. You can also get detailed information about rates and reviews from the best hotel technology magazine. This will help you know what consumers are saying about your brand and what areas you need to work on.

Develop an engaging website

Hotels should have an engaging and user-friendly website. The site should have good videos, photography, and 360 technology that showcases your property. Given that almost half of travelers book their hotel stay using a tablet or smartphone, you must ensure that your hotel website is mobile-friendly.

Reply all reviews

Good reviews are great for any business and many business owners will focus on these. However, you need to be keen on the negative reviews because they can cause lots of damage if not responded to or left unresolved. Ensure that you respond to negative reviews in a professional and timely manner and avoid negativity when engaging customers online. Poor reviews should be seen as opportunities for improvement and can help you win favor with both prospective and existing clients. Check out hospitality related headlines for the best strategies to reply to negative feedback.

Use influencers

Social media influencers can improve the visibility of your brand and boost your online reputation. Influencers can be the ambassadors for your hotel brand and they can reach places that your salespeople cannot. Ensure that you connect with relevant influencers who will impact your business positively.

Hoteliers need to stay vigilant and monitor their online presence. This is because your hotel’s reputation is the most valuable asset you will ever have. Be sure to follow reviews and ratings carefully and provide quick responses whenever necessary. You should also have an engaging and current hotel website, create social media pages for your hotels and work with influencers whenever possible. A solid online reputation will not only be beneficial to your hotel business and will boost your revenue.

About Hospitality Upgrade Siegel Communications

Hospitality Upgrade is a renowned magazine published by Siegel Communications. This magazine offers engaging and relevant content that is suitable for people in the hospitality industry. With Hospitality Upgrade, you are assured of new information, novel technology, industry trends, insider news, and interviews. You should always check out the Hospitality Upgrade Magazine, whether you work in the hospitality industry or run a hospitability business.

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