Reasons Why Hoteliers Should Respond to Guest Reviews


Posted September 17, 2021 by hospitalityupgrade

Roswell, GA, August, 25, 2021-A major part of the online reputation of a hotel brand comes from their presence on major digital media platforms and guest reviews.

 
Maintain a solid reputation and build a relationship

When you respond to reviews, you become registered in the mind of future guests. In addition, it gives you an opportunity to build a good relationship with your clients and guarantee loyalty. Furthermore, it will increase the chances of guests coming back to your property and even recommending the facility to family and friends. Follow today hospitality news to learn ways of building great relationships with guests.

Showcase exceptional customer service

When you reply to both negative or positive reviews of your hotel, it shows that you are listening to your guests and you care about them. In the digital world we have today, people demand to be heard and be replied to. Hotel guests are likely to visit your website and book your property if they notice your responses on your hotel reviews.

Gain insights
When you respond to negative reviews, you have the opportunity to get insights from the interaction with guests. If the issue mentioned by a customer is true, you can dig deeper and find ways of fixing the issue offline. This will ensure that your guest is satisfied and continues being a loyal customer and other guests will not experience the same problem. Check out hospitality industry news Georgia to know the data you can gather from guest reviews.

Change the reviewers’ perception

When hoteliers respond to a negative review that is not true and stands for the hotel, you will change the mindset of people who read the review. As a result, you will get people inclined more towards your hotel and your bookings will increase. A negative review can be a perfect opportunity to showcase the good side of your hotel and make people want to book with you.
When a review is posted on the internet, it cannot be undone. Instead of ignoring negative or positive reviews about your hotel, you should start responding to them. This is a perfect way of letting your guests know whatever went wrong and what your hotel is doing to improve the situation. People love hotels that respond to reviews and will book with them any time.
About Hospitality Upgrade Siegel Communications

Hospitality Upgrade is one of the leading magazines published by Siegel Communications. This magazine provides content for the hospitality industry. Hospitality Upgrade offers information about new products, new trends, and technology for people in the food service, hotel, and casino field. This popular magazine is read by people around the world and it provides all the information you need about the hospitality industry.

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Issued By hospitalityupgrade
Phone 678-802-5300
Business Address 70 Mansell Court, STE 225 Roswell, GA 30076
Country United States
Categories Travel
Tags hospitality professionals magazine , hospitality systems news updates , hotel industry news georgia
Last Updated September 17, 2021