The Home Living Furniture store in Howell, New Jersey, announced that it now carries Elran Furniture collections for the well-appointed home. The Monmouth County showroom provides shoppers with an all-inclusive shopping experience where they can purchase items for every room in the house, including outdoor patio furniture. Shoppers will also find a wide selection of accent pieces, accessories and mattresses. The 40,000 square foot Howell furniture store displays hundreds of items from name brand manufacturers. Shoppers are invited to purchase Elran Furniture and other well-known furniture brands at discount prices online and at the Home Living Furniture store in Howell.

According to Home Living Furniture owner Deepak Jain, adding Elran Furniture collections was a natural choice to offer today’s buyers. “Elran Furniture is an innovator in producing living room and home theater furniture with the ultimate in comfort to accommodate casual modern lifestyles,” he said. “The living room is no longer the formal place it used to be. Elran concentrates on producing high quality motion and stationary sofas. Today, people want a living room where they can kick back and relax with family and friends, and the same goes for the home theater.”

About Elran Furniture

Elran Furniture is a Canadian manufacturer founded by Irving Lubin in 1967. The family-owned business has grown into a second generation company led by CEO Eric Abecassis and President Sheldon Lubin. As a pioneer in designing and manufacturing reclining furniture, Elran focuses on producing top quality, well-designed collections. With over 50 years of experience, the company continues to fine tune its recliner mechanisms to produce comfortable motion furniture.

There are over 800 configurations possible with Elran Furniture custom products that produce a designer look for a customized home. The company offers superior construction for its motion and stationary sofas, rocker recliners, loveseats and sectionals. Spruce plywood is dried in a superior process to prevent warping and cracking, and the backs of all reclining furniture are removable, making it easy to move furniture items. Elran uses 100% new polyester fiber in all its products, and rocker recliners offer a swivel base option at a minimal cost.

Personal Shopping at Home Living Furniture

Home Living Furniture is committed to providing options for today’s lifestyles. By adding new furniture lines like Elran, the Howell furniture store keeps up with the times to give customers what they want and what they need. A price matching policy and discount pricing insures that furniture buyers get the most for their money. Shoppers are greeted by sales representatives who are experienced in home décor to guide them in making the right purchases.

“Every shopper is assigned his or her own personal sales representative,” said Deepak Jain. “The sales representative takes the time to interview shoppers to find out about their needs, their budget and their tastes. They make recommendations about the pieces customers need to fit their lifestyle, and they are happy to provide decorator tips for furniture placement.”

New Lines at the Howell Furniture Store

In addition to Elran Furniture, Home Living Furniture recently added collections from Craftmaster, Natuzzi, Bernhardt and Canadel to keep up with changing tastes. Shoppers will also find a wide selection of quality mattresses from name brand manufacturers like Tempur Pedic, Simmons, Serta and Ashley Furniture. For the ultimate in comfort and for people with medical conditions, adjustable beds and adjustable bed mattresses are now also on display.

“Our customers talk to us, and we listen,” said Deepak Jain. “We want our furniture store to be the best in price, service and selection. That’s why we are constantly updating our collections.”
For further information about Home Living Furniture in Howell and Middletown and to shop online, visit https://www.homelivingfurniture.com/.