Ecosmob announced that its Hodusoft division has launched a ready to use SMS broadcasting software designed to fit marketing promotional campaign needs of businesses worldwide.

Hodusoft broadcasting software is feature rich and easy to use, said the VP of the company. Even novices with no prior experience can learn and launch campaigns that generate leads. Since the SMS broadcasting solution is tied to a backend CRM, anyone can prepare a contact list finely tuned on various parameters like geographic location, income group, age group and other preferences. One can easily develop a text or voice message and even personalize it using the broadcasting software. Campaigns can be scheduled to deliver messages at the right time for the broadcast in order to have the greatest impact. Hodusoft SMS broadcast solution has a delivery report feature so campaign managers know precise status.

Voice and SMS broadcasting, said the VP, prove to be far more effective than hiring voice agents. For one, the message reaches the recipient and does not disturb him from his routine as a voice call is likely to do. Recipients may respond immediately or later. Since one can use text or voice, it is easy to incorporate an IVR facility to help further funnel targets into the sales channel. Hodusoft’s SMS software has rich features such as multi-lingual support to enable voice or text in any language, call broadcast, SMS broadcast, answering machine detection and lead as well as campaign management. All these features are available in a single user-friendly dashboard.

Hodusoft SMS and voice broadcasting solution is ideal for telecom, banking, education, healthcare, retail, travel and transportation services that wish to reach out and engage with a huge customer base. Cost is so less that one can use the solution for regular dispatches of messages in addition to festival offers and other campaigns. In addition, one can build relationships by sending SMS or voice greetings for occasions and events as well.

The Freeswitch based SMS broadcast tool can handle 1000 concurrent calls from a single server and scale up or down as may be needed. The tool works on its own once you initiate the process, auto-dialing and sending messages out in a constant stream. Thousands can be reached in minutes, which can prove quite effective when you wish to launch lightning deals or short-term offers.

“Nearly everyone uses a smartphone these days and buys online through these devices. Using SMS as a marketing tool means you spend less and yet reach out individually to thousands of targets, increasing chances of responses and leads.”

Apart from being one of the most effective marketing tools, SMS broadcasting can also be used by government agencies as a public announcement tool.

Interested enterprises may contact Hodusoft via live chat on http://www.hodusoft.com or call 91 79 48939393 or 1-707-708-4638.