"Premium A2P and P2A Messaging Market by Application (Inquiry and Search Related Services, CRM Services, Authentication, and Interactive Messages), Traffic (National and Multi-Country), Messaging Platform, Industry, and Region - Global Forecast to 2021"
[141 Pages Report] The premium A2P and P2A messaging market size is expected to grow from USD 55.49 Billion in 2016 to USD 71.60 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 5.23% from 2016 to 2021.
Premium A2P and P2A messaging is the communication between a computer application and a mobile user and vice versa. In the current business scenario, interacting and communication with customers has become essential for enterprises, which has given a boost to the demand for premium A2P and P2A messaging.
The objectives of the report are to define, describe, and forecast the premium A2P and P2A messaging market on the basis of applications, tools, traffic verticals, and regions, to provide detailed information regarding the key factors influencing market growth (drivers, restraints, opportunities, and challenges), to track and analyze the market scenario on the basis of technological developments, product launches, and mergers & acquisitions and to forecast the market size of market segments with respect to five main regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America. The base year considered for the study is 2015 and the forecast period has been determined from 2016 to 2021.
This research study involves extensive usage of secondary sources, directories, and databases (such as Hoovers, Bloomberg Businessweek, Factiva, and OneSource) to identify and collect information useful for this technical, market-oriented, and commercial aspects of the market. The below points explain the research methodology:
• Analysis of premium A2P and P2A messaging market begins with capturing data on key vendor revenues through secondary research sources such as ITU union, Mobile Ecosystem Forum (MEF) and GSM association.
• The vendor offerings are also taken into consideration to determine the market segmentation.
• The bottom-up procedure was employed to arrive at the overall market size of the global market from the revenue of the key players in the market.
• Analyzing market trends in various regions/countries supported by the on-going Mobile Network Operators (MNOs) and messaging aggregator spending in respective regions/ countries
• Overall market size values are finalized by triangulation with the supply side data which include the product developments, supply chain, and value chain of A2P and P2A messaging across the globe.
After arriving at the overall market size the total market has been split into several segments and sub segments. The figure below shows the break-down of the primaries on the basis of company, designation, and region, conducted during the research study.
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The premium A2P and P2A messaging market ecosystem comprises aggregators and MNOs such as CLX Communications, AT&T, Tata Communications, Infobip, Mahindra Comviva, SAP SE, Dialogue Communications, Beepsend, Twilio, and Tyntec. Further, the report also includes key innovators such as NetSize, Route mobile Limited, Dimoco, MobiWeb, and Retarus who provide premium A2P and P2A messaging services to end users to cater to their requirements and communications needs.
Key Target Audience
• MNO/MVNOs
• Mobile Marketing Service Providers
• SMS Service Providers
• A2P and P2A Platform Providers
• A2P and P2A Service Providers
• Integrators/Aggregators
• Mobile Payment Solution Providers
• Enterprises/SMEs
• Mobile Content Developers
• Regulatory Bodies and Telecommunication Organization
MarketsandMarkets forecasts the premium A2P and P2A messaging market size to grow from USD 55.49 Billion in 2016 to USD 71.60 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 5.23% from 2016 to 2021. Increasing mobile subscriber base, indispensable requirement to have ubiquitous and direct personal communication channel for enterprises to interact with their customers, rising use of mobile banking, creation of new business revenue for stakeholders (specially mobile network operators), and increasing use of messaging services across various business verticals are some of the driving forces in the market.
Asia-Pacific (APAC) is expected to hold the largest market share as well as grow at the highest rate in the premium A2P and P2A messaging market during the forecast period. This is because of large-scale acceptance of premium A2P and P2A messaging services by the enterprises. The increasing developments in regulations and technologies are benefiting all the stakeholders present in the market ecosystem in this region.
However, the varying nature of government regulations across the globe and illegitimate grey route, which affect the mobile network operators’ revenue, would be the restraining factors for the market.
The major vendors in the premium A2P and P2A messaging market include CLX Communications, AT&T, Tata Communications, Infobip, Mahindra Comviva, SAP SE, Dialogue Communications, Beepsend, Twilio, and Tyntec. These players adopted various strategies such as new product launches, partnerships, agreements, collaborations, mergers & acquisitions, and business expansions to cater to the needs of their customers. The report also includes key innovators in the market, such as NetSize, Route Mobile Limited, Dimoco, MobiWeb, and Retarus.
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