About Digital Marketing:-
Digital marketing is the marketing of products or services using digital Technologies, mainly on the Internet, but also including mobile phones, Display advertising, and any other digital medium.
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing ,e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. Use of digital marketing-: There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand.
Digital marketing activity is still growing across the world according to the headline global marketing index Digital media continues to rapidly grow; while the marketing budgets are expanding, traditional media is declining (World Economics. Which are outlined as current industry practices that are often ineffective do prioritizing clicks, balancing search and display, understand mobiles, targeting, view ability, brand safety and invalid traffic, and cross-platform measurement?
Advantages:- The whole idea of digital marketing can be a very important aspect in the overall communication between the consumer and the organization. This is due to digital marketing being able to reach vast numbers of potential consumers at one time. Another advantage of digital marketing is that consumers are exposed to the brand and the product that is being advertised directly. To clarify the advertisement is easy to access as well it can be accessed any time any place.
Benefits of digital Marketing :
1. Global reach a website allows you to find new markets and trade globally for only a small investment,
2. Lower cost a properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than
Traditional marketing methods.
3. Traceable and measurable results with web analytics and other online metric tools makes it easier to establish how effective your campaign
has been. You can obtain detailed information about how customers use your website or respond to your advertising.
4. We can promote any product globally without going anywhere .