Market Outlook:
The global denim finishing agents market was valued at USD 1,469.3 Million in 2019 and is projected to reach USD 2,263.1 Million by 2027 expanding at a CAGR of 6.7% during the forecast period, 2020-2027. Denim fabrics are widely recognized for their durability and appearance. The performance and appearance of denim materials largely rely on an appropriate finishing process. The fabric is mechanically and chemically handled after weaving to make it soft and stabile. The process of finishing involve several stages which includes brushing, singeing, stretching, drying, and shrinking. The primary steps of brushing eliminates impurities and evens the denim fabric surface. Stretching controls the hand and stiffness of the fabric and guarantees its dimensional stability by compressive shrinking. These fabrics are sent for making up; wherein, the fabric is cut into appropriate width depending on the required size.

Market Dynamics
The market is majorly driven by factors such as increasing preference of denim apparels among a huge population base. Furthermore, the advent of e-commerce has created a high demand for denim across the fashion industry, resulting in high production of denim garments, which in turn, is driving the global denim finishing agents market.

Rising adoption of ecological finishing solutions in the denim finishing agents has created a preference for new finishing agents and technologies such as ozone fading technology. These ecological solutions help denim manufacturers reduce process treatment time, while lowering energy costs. These attributes have resulted in the expansion of the global denim finishing market.

Introduction of Nanotechnology and Nano-coatings for Denim Finishing to create potential opportunity for denim finishing agents market during the forecast period

Increasing developments and advancements in the overall finishing agents industry is anticipated to generate growth opportunities. The use of nano-coatings and nanotechnology is rising in significantly in the textile industry. Nanotechnology is the utilization of structure and energy inherent in materials at an atomic level, at the dimension of 10^-9 nm, to create novel materials with improved performance properties. The use of nanotechnology in the denim finishing industry is expected to improve the quality and performance of fabrics by enhancing the existing functionalities such as durability.

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Segmental Outlook

By Type Segment
On the basis of type, the global denim finishing agents market is segmented into Enzymes, Resins, Softeners, Defoamers, Bleaching, Crush-Resistant, Anti-Back Staining, and Others. The enzymes segment is expected grow at a CAGR of over 7% during the forecast period. The usage of enzymes in the denim finishing, as biocatalysts, which helps in degrading hard starch present on the denim fabric. Furthermore, the process consisting enzymes as finishing agents is less corrosive to the fabrics, while also eliminating major fabric issues. Additionally, organic enzymes are considered eco-friendly for washing processes and with the increasing adoption of eco-friendly products, the growth of the enzymes segment is projected to expand at a significant pace.

The softeners segment held over 1/5th share of the market share in 2019 owing to its easy availability in the market. Softeners provide a smooth and light finish to the denim fabrics, while preventing the formation of dark blemishes on denim garments. These attributes are expected to boost the growth of the segment at a significant pace.

The anti-back staining segment also accounted for a significant market share in the denim finishing agents market and is expected to grow at a substantial pace during the forecast period. The growth of the segment is attributed to its ability of preventing redeposition of pigments or dyes on denim fabrics during wet processing. These agents also help in bringing back high contrast in thick denim fabrics.

By End-users Segment
Based on End-users, the global denim finishing Agents market is classified into SMEs, and Large Enterprises. The SMEs segment is projected to constitute more than half share of the market in 2019. The growth of the segment is attributed to the rise in presence of local players in the denim garments industry, resulting in the high usage of denim finishing agents among SMEs. The large enterprises segment is expected to grow at a considerable CAGR during the forecast period. The growth of the segment is attributed to the emergence of counterfeit goods among several local enterprises which has resulted in denim manufacturing companies to focus their purchases from established market players, further increasing the growth of the segment in the market.

Regional Outlook
In terms of regions, the market has been fragmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The Asia Pacific is a promising region for the market. The region held more than half of the market in terms of share in 2019 and expected to retain its dominance during forecast period 2020-2027. The growth of the market in Asia Pacific is attributed to the proliferation of e-commerce in the region, which has resulted in a rapid rise of clothing and apparel sales in the region. Furthermore, most of the denim production is carried out in Asia Pacific, with China being one of the leading producers. This, is in turn, is expected to increase the demand for denim finishing agents in the region.

The market in Latin America is expected to grow at a significant pace owing to the increasing opportunity for top denim producing countries Mexico and Ecuador in Latin America. The ‘U.S. – China trade war’ is shifting the denim manufacturer’s attention towards Mexico to fulfill the strong denim demand from the U.S. market. The major denim brands are planning to shift their import, and production activities to Mexico due to cheap labor cost and availability of raw materials. Hence, the increasing denim production is ultimately expected to fuel the denim finishing agents market growth during forecast period.

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Competitive Landscape
Key players in the market include Dow Chemical Company BASF SE, Huntsman International LLC, CHT Group, and Fashion Chemicals GmbH & Co. KG, and others. These players are considered as leading manufacturers of denim finishing Agents based on their revenue, research development (R&D) activities, product offerings, regional presence, and supply chain management system.

The players are adopting key strategies such as product innovations, and acquisition where potential opportunity for the denim finishing Agents extraction is added in the company’s capacity.

In January 2018, The Dow Chemical Company launched Eco fast Pure. This is used for the dyeing of the textiles and products with less consumption of water. ECOFAST Pure also improves color fastness. This also increases the presence of colors on the fabrics for longer duration.

Key Benefits for Industry Participants & Stakeholders
• In-depth Analysis of the Global Denim Finishing Agents Market
• Historical, Current and Projected Market Size in terms of Value and Volume
• Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
• Industry Drivers, Restraints and Opportunities Covered in the Study
• Recent Industry Trends and Developments
• Competitive Landscape & Strategies of Key Players
• Neutral Perspective on Global Denim Finishing Agents Market Performance
• Historical, Current and Projected Market Production, Capacity, and Historical Import-Export

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