The global energy drinks market was valued at USD 51,728.4 Mn in 2019 and is projected to reach USD XX,XX3.2 Mn by 2027, expanding at a CAGR of 6.5% during the forecast period. The market is driven by factors such as increase in the demand for products that provide instant energy, growing number of athletes who consumes these products for boosting their energy and increasing their performance, and rising consumption of energy drinks by teenagers. Conversely, availability of substitutes hinder the growth of the market.

On the basis of types, the energy drinks market is segmented into drinks, shots, and mixers. The drinks segment accounted for X9.1% share of the market in 2019, as it is widely consumed by teenagers, adults, sportspersons, athletes, and gym enthusiasts. These drinks help boost energy and improve performance. The energy shots segment is anticipated to expand at a CAGR of X.7% during the forecast period, as they contain more amounts of caffeine and key functional ingredients. Energy shots are majorly consumed by athletes, gym enthusiasts, and sportspersons.

Based on end-users, the energy drinks market is classified as kids, teenagers, and adults. The adults segment is projected to constitute market share of X5.9% in 2027, as they include gym enthusiasts, athlete, and sports persons. Most consumers of energy drinks, shots, and mixers are from this age group. This, in turn, is expected to propel the market.

In terms of distribution channels, the energy drinks market is classified as supermarkets/hypermarkets, convenience stores, and others. The supermarket/hypermarkets segment is projected to constitute X3.4% share of the market in 2027. The trend of shopping from supermarket/hypermarket is projected to rise rapidly in the near future owing to growth in disposable income. In urban areas, large number of people visit supermarkets and hypermarkets for buying daily requirements.

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In terms of regions, the market is fragmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is a promising region for the market. The region constituted X1.9% share of the market in 2020. The market in the region is projected to expand at a CAGR of 6.9% during the forecast period. The demand for energy drinks is expected to rise in Asia Pacific due to the rapid urbanization and increasing popularity of energy drinks among teenagers.

• On the basis of types, the energy drinks market is segmented as drinks, shots, and mixers. The shots segment is further bifurcated into traditional energy shots, and functional energy shots.
• The drinks segment is expected to hold a significant share of the market, as it is widely consumed by teenagers, adults, sportspersons, athletes, and gym enthusiasts. These drinks help boost energy and improve performance.
• Energy shots are good energy supplement and option for energy drink, as they contain similar amounts of caffeine and key functional ingredients. However they are served in lesser quantity than energy drinks. Energy shots are majorly consumed by athelete, gym enthusiasts, and sportspersons.
• Energy mixers are drinks mixed with alcoholic drinks to provide quick energy. Several brands of energy mixers are available in the market.

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