Market Outlook:
The global electric bidet market was valued at USD 943.8 Million in 2019 and is projected to reach USD 1,400.3 Million by 2027 expanding at a CAGR of 5.4% during the forecast period, 2020-2027. A bidet (toilet seat bidet) is a bowl or receptacle designed for an individual to sit on and urinate and defecate. Additionally, it is used for washing human genitalia, perineum, buttocks, and anus. There are two major types of bidets, electronic and non-electronic. A major difference between these two bidets is the number of features they provide and the functions they perform. A bidet seat is loaded with the various functions, upgraded remote control features, and side panels for controlling several functions. An electric bidet offers several functions such as seat temperature control, water pressure, temperature control, jet or nozzle control, and air dryers. These seats are electronic appliances, which are built to provide maximum comfort and cleanliness. Non-electronic bidets do not provide as much comfort as electronic bidets. Non-electronic bidets are affixed with nozzles; however, they are fixed and cannot be adjusted and the water pressure of the nozzle depends on the tap water pressure. They also require two supply connections for cold or hot water supply. These bidets are installed at normal western toilet.

Market Dynamics
The market is driven by factors such as rising awareness about sanitation and hygiene among people through social awareness campaigns and awareness programs, increase in commercial construction activities in emerging economies owing to the rise in the demand for good sanitation and heath hygiene products, Continuous innovation and technological advancement in hygiene products and rise in implementation of these technologically advanced products in the hygiene industry. However, lack of awareness about the availability of these innovative technologically advanced products and importance of sanitation and hygiene among people in rural areas are hampering the market. Moreover, rise in the adoption of smart hygiene technologies at commercial and residential places is expected to create opportunities in the market.

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Segmental Outlook
On the operation, the market is bifurcated into smart bidets and integrated bidet toilet system. The integrated bidet segment accounts for a major share of the market; however, the smart bidet segment is anticipated to expand at high CAGR during the forecast period. The integrated bidet is equipped with different features to cater the needs of the users, which in turn, increases their demand, and hence the segment holds a major share of the market. A smart bidet provides remote operation with eco-friendly features, which in turn, boosts the demand for the smart bidet.

Based on types, the electric bidet market is categorized as tank, tankless, and hybrid. The tank segment accounts for a major share of the market; however, the tankless segment is anticipated to expand at high CAGR during the forecast period. The tank type segment accounts for a large share of the market, as the tank bidet is highly durable with a superior peak performance of approximately 600W. Additionally, it provides features such as warm water without a delay and provides high spray pressure due to internal water pumps and the ability to build pressure inside the tank. The high pressure offers a quick wash, which effectively increases the demand for tank electric bidet.

On the basis of applications, the electric bidet market is segmented into commercial and residential. The residential segment hold significant share of the market, and is projected to grow at a substantial pace in the coming years. Electric bidets for residential use provide longer warranty as compared to those for commercial usage. Furthermore, most of the bidets that are available can fit in residential toilets. These are increasingly used as they are easy to maintain and provide comfort to the elderly, differently abled individuals, children, or anyone suffering from restricted mobility. These aspects are encouraging the customers to buy electric bidets, thus accelerating the growth of the residential segment.

Regional Outlook
Based on regions, the Electric Bidet market is segregated into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. Globally, Asia Pacific accounted for a major share of the market, followed by North America. The market in Asia Pacific is projected to expand at high CAGR, followed by Middle East & Africa, during the forecast period. Asia Pacific accounted for a major market share in 2018 and 2019. Japan accounts for a key share of the market in the region. More than 75% of the houses in the country have bidet seats. The market in Asia Pacific is expected to grow due to the increase in awareness regarding hygiene and rise in disposable income. The need for electronic bidet seats is increasing due to the rise in the aging population in the region.

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Competitive Landscape
• Top players in the market include TOTO LTD., Panasonic Corporation, LIXIL Group Corporation, and AISIN SEIKI Co., Ltd. These companies are considered as key manufacturers of electric bidet based on their revenue, research development (R&D) activities, product offerings, regional presence, and supply chain management system.
• The players are adopting key strategies such as product development, acquisition, collaborations, and geographical expansion where potential opportunity for the electric bidet market.
• For instance, in April 30, 2020, Aisin Seiki Co., Ltd., Toyota Motor Corporation, and Toyota Group companies together agreed for the production of simplified bed frames and simplified partitions as part of the Kokoro Hakobu Project.
• On October 18, 2019, Aisin Seiki Co., Ltd. entered into a joint development project with Canada-based Element AI (EAI) on explain ability in artificial intelligence. This cooperation is expected to help the former company with the black box problem with pass/fail results.

Key Benefits for Industry Participants & Stakeholders
• In-depth Analysis of the Global Electric Bidet Market
• Historical, Current and Projected Market Size in terms of Value and Volume
• Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
• Industry Drivers, Restraints and Opportunities Covered in the Study
• Recent Industry Trends and Developments
• Competitive Landscape & Strategies of Key Players
• Neutral Perspective on Global Electric Bidet Market Performance

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