Market Outlook:
The Global Cinematography Lenses market was valued at USD 3,461.9 million in 2019 and is projected to reach USD 4,184.7 million by 2027, expanding at a CAGR of 3.2% during the forecast period. Cinematography is the art and craft of making motion pictures by capturing and presenting story visually. Technically, it is the art and science of recording light, electronically and chemically into an image sensor and film, respectively. Cinematography lenses are widely used by filmmakers owing to their advantages and benefits. These lenses are excellent at focusing on the subject and provide precise and smoother images and videos than the still lenses used for focusing. Cinematography lenses are made up of high-quality optical glass. These lenses are produced with utmost perfection and adhere to standard that increase their cost. Several parameters such as focal length, resolution, function, sensor size, and type of lens need to be considered before choosing the lens. These parameters are mapped on the basis of the application of lens by filmmakers.

Market Dynamics
The global cinematography lenses market is driven by the factors such as increasing demand for full-frame cinematography lenses, rapid growth of the film industry, high demand for the production of 3D animated movies & TV content.

Growing popularity of movies among people has increased the focus of film makers on the production of films and cinema. The advent of new technology in the film industry and increasing adoption of technology for creating visual effects in cinematography have boosted the demand for cinematography lenses. Various factors such as on-screen visual elements, lighting, composing, camera motion, framing, camera angles, lens choices, zoom, depth of field, focus, color, exposure, and filtration settings help in creating superior cinematography, which entails the use of advanced lenses. This, in turn, is expected to propel the demand for cinematography lenses. Moreover, rise in the demand for 3D movies has propelled the adoption of advanced lenses, which is expected to boost the need for cinematography lenses during the forecast period.

Rising consumer demand for watching films based on trending topics and advanced technology for entertainment is expected to propel the need for advanced lenses used in the production of documentaries, movies, series, and short films to capture images and videos in high clarity. Professional filmmaking and production units require various equipment, such as lighting systems, sound systems, and cameras for the production of films. Growing number of small and medium cinema production firms globally is expected to drive the demand for cinematography lenses for their production units and facility. Rise in usage of advanced cinematography lenses by filmmakers is expected to propel the market growth during the forecast period.
Cinematography lenses allow the changing of aperture to improve the control to provide superior quality of videos. Advantages and benefits offered by cinema lenses increase the cost of products. Moreover, additional costs associated with the products for regular maintenance and cleaning are moderately high. The cost of these lens is decided on the basis of its specifications, size, and features offered by the lens. Thus, the high cost of cinematography lenses is expected to hinder the market growth during the forecast period.

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Segmental Outlook
By type, the cinematography lenses market has been segmented into entry-class, high-end-class, and medium-class. The high-end class segment held a significant market share in 2019 and is expected to expand at a significant CAGR during the forecast period. The segmental growth is attributed to the rising adoption of high-end lenses for shooting short films, documentaries, and vlogs. Moreover, increasing number of professional cinematographers across the globe is anticipated to contribute to the segmental growth.
By function, the global cinematography lenses market has been segmented into prime lenses and zoom lenses. The zoom lenses segment is projected to expand at a substantial CAGR during the forecast period. Rising number of films and increasing investment in the production of films are some of the major factors driving the growth of the market.

By resolution, the cinematography lenses market has been divided into 2K, 4K, and others. The 4K segment held a considerable share of the market in 2019. Introduction of advanced technology and rising demand for high-resolution films has led to the adoption of the 4K technology. The rise in the movie theaters and cinema projectors has resulted in the rising adoption of 4K technologies, which in turn contributes to the adoption of 4K technologies.

Based on focal length, the cinematography lenses market has been categorized into medium telephoto (70–135 mm), normal (35–70 mm), telephoto (>135 mm), and wide-angle (14–35 mm). The wide-angle (14–35 mm) segment is anticipated to expand at a moderate CAGR during the forecast period. Adoption of wide-angle lenses for shooting films to obtain a deep depth of field and increased focus of the lens are some of the major factors contributing to the rising adoption of the wide-angle lens.

On the basis of end-user, the market has been classified into amateur and professional. The amateur segment held a substantial market share in 2019 and is anticipated to expand at a moderate CAGR during the forecast period, 2020–2027. Availability of variety of lenses and increasing adoption of cinematography as a hobby has led to the rise in the number of amateur cinematographers, thereby boosting the demand for the cinematography lenses.

By sensor size, the market has been segmented into full frame and super 35/APS-C. The full frame segment held a considerable market share in 2019; however, the super 35/APS-C is expected to expand at a highest CAGR during the forecast period. Increasing demand for the super 35/APS-C sensor-based camera owing to its ability to produce high quality images is driving the adoption of super 35/APS-C cinematography lenses.
Based on sales revenue, the global cinematography lenses market has been categorized into sales and rental. The rental segment dominated the market in 2019 and is expected to continue its dominance during the forecast period. Rental services are low in costs and offers a wide range of new lenses at low prices. Thus, most of the end-users prefer lenses on a rental basis, thereby spurring the segmental growth.

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Regional Outlook
In terms of regions, the global cinematography lenses market is fragmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in Asia Pacific is projected to hold significant market share during the forecast period, followed by North America. The regional growth is attributed to the rising popularity of the film production and strong presence of the market players in this region.

Key Benefits for Industry Participants & Stakeholders
• In-depth Analysis of the Global Cinematography Lenses Market
• Historical, Current and Projected Market Size in terms of Value
• Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
• Industry Drivers, Restraints and Opportunities Covered in the Study
• Recent Industry Trends and Developments
• Competitive Landscape & Strategies of Key Players
• Neutral Perspective on Global Cinematography Lenses Market Performance

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