The development of digital marketing during 1990s and 2000s which changed the way brands and business utilizes technology for marketing.
There are various ways brands can use digital marketing to profit their marketing strategies. Digital marketing during this digital era not only allows for brands to plug their business and services, but also allows for customer support through 24/7 services to form customers feel supported and valued.
The main difference between digital and traditional marketing is the medium through which a customers encounters a marketing message.
While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.
Digital marketing has become an integral factor for marketing their (companies’) brands and businesses. It’s now common for consumers to post feedback online through social media sources, blogs, and websites on their experience with their product or brand. Customers like to trust other customers’ experiences. Examples are often that social media users share fashion products and meal experiences highlighting certain brands and franchises.
It’s increasingly advantageous for companies to use social media platforms to attach with their customers and make these discussions. Digital trend seems to possess established its trend in Nepal! Digital Marketing in Nepal has been rapidly increasing as all the businesses and organization want to form their business visible to the audiences.
The growing number of the Internet users and increasing mobile usage among the people in Nepal is adding to the digital marketing trend in Nepal, driven by social media platforms. Because the latest reports say, many companies in Nepal are considering social media marketing as an efficient means to market their products and services on low budgets.
Importance of digital marketing
1.It helps to grow the business in smart and effective way.
2.It increases brand awareness and helps to reach our target customers and provide better ROI.
3.It can also save a lot of money.