One of the main problems in customer service today is that all software vendors want to sell software, not an ideal solution for companies that need to improve their customer experience. Faced with this situation, writer and researcher Heverton Anunciação, from Universidade do Cliente, met in this important book called:
"30 Advices from 30 Greatest Professionals in CRM and Customer Service in the World" with the distinguished guests:

- Don Peppers, USA, the father of CRM in the world.
- José Filomeno, Brazil
- Amit Chakarpani India
- Stevan Grosvald, USA
- Ladislau Batalha, Portugal
- Shep Hyken, USA
- Fernando Guimarães, Brazil
- Russel Lolacher, Canada
- Diane Magers, USA
- Ron Kaufman, Singapore
- Stella Susskind, Brazil
- José-Carlos Yamagoshi, Peru
- Aina Neva Fiati Indonesia
- Waldinei Guimarães, Brazil
- Jeanne Bliss, USA
- Marcelo Miyashita, Brazil
- Nancy Georges, Australia
- Rui Santos, Portugal
- Manfred Stockmann, Germany
- Ian Golding, United Kingdom
- Cristiane Paixão, Brazil
- Joseph Michelli, USA
- Rodrigo Navarro, Chile
- Elizabeth Almeida, Brazil
- John DiJulius, USA
- Mattias Andersson, Sweden
- Edson Vismona, Brazil
- Lisa Ford, USA, and,
- Heverton Anunciação, Brazil

This book brings advice from those professionals to allow your company no to be the same in the market. Those professional worked in different sectors and projects. Learn with their experiences in Ombudsman, Customer Service, CRM, Business Intelligence, and Legislation for our sector. So, enjoy this "feast" of knowledge accumulated during decades.

know more about this book at Amazon
https://www.amazon.com/Advices-Greatest-Professionals-Customer-Service/dp/1973200821