Founders Club India’s Vision: Supporting High-Growth Potential Startups

Under the leadership of Mr. Sachin K Sheoran, Founder of HBF Direct Limited, Founders Club India Venture Studio has positioned itself as a pioneering force in India’s startup ecosystem. Known for actively co-building and supporting high-potential startups, Founders Club India offers a unique model that combines funding with hands-on guidance and strategic resources. By providing Draax Fashions with expertise in branding, marketing, finance, and expansion, Founders Club India aims to establish a solid infrastructure to help the company achieve exponential growth. The collaboration, aimed at scaling Draax Fashions into a national fashion brand, intends to prepare the company for an IPO within the next three years.

About Draax Fashions: Making Fashion Accessible Nationwide
Founded by Ranjana Rani, with co-founder Ruchi Jain, Draax Fashions has already achieved notable success, marked by its commitment to offering stylish, high-quality clothing that’s accessible from metropolitan cities to Tier 2 and Tier 3 cities. Ranjana and Ruchi’s vision is to bring modern, affordable fashion to a broad audience, creating a brand that resonates with diverse demographics across India. Their goal is to break down traditional barriers in the fashion industry, making high-quality designs available not just to urban shoppers but also to underserved markets in smaller cities.

In his remarks on the partnership, Mr. Sheoran emphasized the value of collaboration in scaling businesses and highlighted the importance of bringing onboard other partner companies to further bolster this initiative. This collective effort reflects the ethos of Founders Club India Venture Studio, where mutual growth and support drive success.

Strategic Roadmap: Preparing for IPO and Nationwide Expansion
The partnership sets a clear strategic path for Draax Fashions to achieve its ambitious growth goals. With the support of Founders Club India, Draax Fashions will expand its online and offline presence, focusing on:
• Enhanced Marketing and Branding: Developing a robust brand identity that resonates with audiences across different regions.
• Financial and Sales Strategies: Building a scalable financial model that supports aggressive expansion.
• Geographical Expansion: Targeting city expansion through franchise models and opening self-owned stores across the country.
• Operational Support: Streamlining operations to focus on new designs, product innovation, and customer satisfaction.
These initiatives will allow Ranjana Rani to focus on the creative side of the business, driving design and product innovation while Founders Club India helps manage the growth infrastructure.
An Inspiring Model for Women Entrepreneurs
Ranjana Rani’s journey with Draax Fashions serves as an inspiring model for women entrepreneurs across India. By transforming her vision into a business that bridges fashion accessibility, she is demonstrating the impact that women-led startups can have on the economy and society. Her goal of growing Draax Fashions into a recognizable national brand aligns with Founders Club India’s mission to empower startups that can bring about meaningful change.
With this partnership, Founders Club India continues to strengthen its portfolio by supporting innovative and high-potential startups in various sectors, this time with a strong focus on fashion accessibility. A Milestone for Founders Club India and Draax Fashions.
The partnership between Founders Club India and Draax Fashions represents a milestone for both organizations. It underscores Founders Club India’s commitment to fostering innovation and growth within the Indian market, while also positioning Draax Fashions to scale to new heights.
As they move forward with this collaboration, Founders Club India and Draax Fashions are set to redefine what’s possible in the fashion industry, with their sights firmly set on achieving nationwide reach and IPO readiness. The venture promises to create waves in the startup ecosystem, inspiring other entrepreneurs and investors to join the journey of building an accessible, dynamic market landscape for Indian consumers.

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