The major objective for PDU is reliable distribution of power to various network components of server racks, which are present in a data center. Installation of modern PDUs can offer benefits such as real time data on voltage usage of various network components of a server rack. Furthermore, PDUs are used to monitor and switch power sources and also provide remote access for controlling power distribution to server racks among others. PDUs have multiple power outlets and can be placed either horizontally or vertically in the racks. Modern PDUs are generally equipped to receive power from two different sources, primary and secondary. This arrangement helps the network components to receive power from the secondary source in case the primary power source fails.

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The global PDU market is primarily driven by an increase in the amount of data generated globally. Generation of data is triggered by multiple factors such as an increase in penetration of process automation in the power industry, rising volume of unstructured data from operations and increase in volume of machine sensor data among others. In addition to that, the increased acceptance of cloud computing and virtualization has also increased the demand for data centers. Also, the overall economic growth and increase in investment in industrial infrastructure projects in emerging markets have positively impacted the demand for data centers. The increase in demand for data centers is directly proportional to the growth of the PDU market. Data centers rely heavily on PDUs for distributing the power across network components. Moreover, power usage by each component of the rack can also be tracked by PDUs. In addition, PDUs are also used to reduce overall power consumption in data centers. Modern PDUs minimize the downtime of servers and increase process efficiency of the network components. Considering all these positive impacts, demand for the PDU is set to rise during the forecast period from 2015 to 2021.

The global PDU market has been segmented into four regions: North America, Europe, Asia Pacific and RoW (Rest of the World). By revenue, North America holds the largest market share in 2014. Higher acceptances of cloud computing and increased virtualization of servers are the main driving factor, for the increased demand for PDUs in data centers, in this part of the world. By revenue, Europe was the second largest market, followed by Asia –Pacific. The PDU market in Europe was also driven by an increase in acceptance of cloud computing and server virtualization among others. Growth in the PDU market in the Asia-Pacific region can be attributed to higher economic growth, increased internet users and increase in investment in industrial infrastructure projects among others.

The global PDU market, by application in data centers, can be divided into six segments such as Telecommunication & IT (Telecom & IT), Banking, Financial Services & Insurance (BFSI), government, energy, healthcare and others. Rising demand for data storage and power consumption monitoring in data centers has positively impacted the global PDU market. The growth of the market for PDU used in Telecom & IT is driven by factors such as increase in IT infrastructure and need for decreasing downtime of servers. Furthermore, objective of decreasing operating cost with the help of optimal power consumption in data centers among industrial end users is also driving the growth of PDU market.

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Some of the leading players in the market are Cyber Power Systems. (Taiwan), Eaton Corporation (Ireland), , Emerson Electric Co. (US), Raritan Inc. (U.S.), Tripp Lite (US), Leviton (U.S.), Server Technology, Inc. (U.S.), Enlogic (UK), Cisco Systems, Inc. (US), and Schneider Electric (France) among others.