As per the report, the Middle East and North Africa market for medical aesthetic devices was worth US$275.0 bn in 2015. Expanding at a CAGR of 12.20% during the period from 2016 to 2024, the opportunity in this market is projected to reach US$755.8 mn by the end of the forecast period. The demand for these devices has been higher in facial and body contouring treatment. Researchers expect the segment to continue as the dominant application area over the forthcoming years.

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“The increasing consciousness among consumers regarding their looks and personality is the main factor behind the growth of the Middle East and North Africa market for medical aesthetic devices,” says an analyst at TMR. With the rising disposable income in this region, the purchasing power of consumers has increased significantly, which has shifted their focus towards beauty and personal grooming, leading to a substantial surge in cosmetic surgical procedures. This, as a result, has been fueling the demand for medical aesthetic devices in the Middle East and North Africa.

According to the study, the future of this market is teeming with opportunities, making it highly lucrative. However, the competitive pricing and equipment costs and unfavorable reimbursement policies may hamper the market’s growth in the near future.

The Middle East and North Africa are the two main geographical segments of this market. The Middle East market for medical aesthetic devices is a bit bigger than the North Africa one. In 2015, the former led the overall market with a share of more than 58%. The scenario is likely to remain so over the next few years. The Middle East market for medical aesthetic devices is further classified into Saudi Arabia, the UAE, Qatar, Oman, Kuwait, Bahrain, Iraq, Lebanon, Syria, Jordan, and the Rest of the Middle East. Saudi Arabia has emerged as the leading domestic market in this regional market, thanks to the high disposable income of consumers, increasing government initiatives to promote these devices, and the considerable growth of the medical tourism industry.

The UAE is also anticipated to grow at a significantly high pace over the next few years. The increasing initiatives by the government to facilitate the health care industry, thriving medical tourism, and the augmenting geriatric population in the region are the key driving force behind the rise of the medical aesthetic devices market in the UAE. Along with this, the surge in the foreign investments will also propel this domestic market substantially in the near future. However, the late uptake of medical technology may limit the progress of the UAE medical aesthetic devices market to some extent over the years to come.

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Allergan Plc, Alma Lasers, Aptos Medical Aesthetics Inc., Aptos Medical Aesthetics Inc., Cynosure Inc., Cutera Inc., Galderma S.A., Mentor Worldwide LLC, Lumenis Ltd., Merz Inc., Promoitalia Group SpA, Solta Medical Inc., Syneron Medical Ltd., Teoxane Laboratories, Viveve Medical Inc., and ZELTIQ Aesthetics Inc. are some of the prominent vendors of medical aesthetic devices across the middle East and North Africa.

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