Digital Marketing
WHAT IS DIGITAL MARKETING?
Digital Marketing is one of medium through which one can promote their products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic Media
Types of Digital Marketing
1. Content Marketing
Content marketing refers to informational, valuable content like blog posts, how-to videos, and other instructional materials. This type of marketing helps you connect with your audience and answer their questions. It can also help to generate leads and close sales.
2. Search Engine Optimization
Search engine optimization, (SEO), is the strategy of creating content in such a way that search engines like Google will rank your page high on the search engine results page (SERP).
3. Social Media Marketing
With social media marketing, social media platforms are used as a digital marketing channel. Ads can be bought to reach out to a new audience, or you can create a profile for your business on any social media platform and create posts to advertise new products, sales, or freshly published content.
4. Affiliate and Influencer Marketing
Working with an affiliate or influencer can help increase your audience reach by engaging with their existing audience. For an effective affiliate/influencer relationship, try to work with an individual who is well-known and respected within your industry..
5. Email Marketing
When someone visits your website or business, invite them to join an email subscriber list. With their permission, you can send emails about sales, special events, or product releases.
Benefits :
Lower cost. Marketing and advertising costs are one of the biggest financial burdens that businesses have to bear.
Greater Return on Investment (ROI)
Deeper brand connection
Easily shareable
Precise targeting
Scope:
Digital Marketing scope in future of marketing will not only thrive in the most result-oriented fashion but also let businesses survive. Following latest updates, including new techniques of Google and combining future trends in digital marketing will let your inbound marketing acquire great benefits for you in 2025.
Why To Join Our Institue:
We provide 100% Job placement assistance after completing course. Our faculty comprise of experienced certified trainers from IT industry. During training sessions we give to Live Project to work so that one can get practical knowledge of working with desired field using real time examples.We offer affordable fee structure.