Organic light emitting diode (OLED) are electronic devices which emits light when an external electrical voltage is applied to it. Organic light emitting diode uses thin film organic electroluminescent materials, these material emit light when stimulated by electricity, and each pixel can change its state instantly. Organic light emitting diode have the exclusive properties such as lightweight, flexibility, transparency and color tuning ability that makes them an ideal modern light source. Organic light emitting diode (OLED) have advantages over traditional LED in terms of good contrast ratio, good viewing angles, good motion blur pictures and fast response time.

These are widely used as digital displays in devices such as T.V screens, computer monitor & portable systems like mobile phones, MP3 players and digital cameras. Organic light emitting diode are environmental friendly as it does not contains mercury elements, thus eliminating disposal and pollution problems associated with fluorescent lighting. Active matrix and passive matrix OLED’s are most widely used organic light emitting diodes. Passive Matrix OLED (PMOLED) are cheaper and easy to fabricate, these are used in small displays such as MP3 players to display small icons and character data’s. Active matrix OLED have faster response time and are used to make large flexible displays. Organic light emitting diodes have penetrated traditional LED lighting market by completely replacing the LED’s.

There are various factors which are driving the growth of organic light emitting diode market. Increasing demand and superior performance of organic light emitting diode (OLED) over traditional LED is one the key driver which is driving the organic light emitting diode market. These organic light emitting diode have replaced LED lightings that are being used in commercial and household lightings. There are also other factors such as lower cost of raw material that would further drive organic light emitting diode (OLED) market. Also scientific research has been carried out on materials used in organic light emitting diodes in Asian laboratories in order to reduce its price and improve its efficiency. However there are certain factors which can hinder the growth of organic light emitting diode market. Ink-jet printing technology is used for manufacturing and fabrication of organic light emitting diode. This technology is costly as they use conductive polymer substances which are expensive.

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The global organic light emitting diode (OLED) market can be segmented as, by technology, by display application, by type and by geography. By technology, the market can be sub- segmented as PMOLED (passive matrix OLED), AMOLED (active matrix OLED), transparent OLED, top-emitting OLED, foldable OLED and white OLED. By display application, it can be further segmented as smartphones, T.V screens, automotive, lighting and others. By type, it can be further segmented as flexible displays and rigid displays.

Geographically, organic light emitting diode (OLED) market is distributed into Asia, Europe, North America, South America & Middle East & Africa (MEA). Asia Pacific market is expected to dominate the organic light emitting diode (OLED) market due to extensive use of organic light emitting diode (OLED) in T.V screens, mobile displays and computer displays, and these products have high growth in Asia pacific region.

Key players in the organic light emitting diode (OLED) markets include Samsung Electronics, LG Display, Universal Display Corporation, AU Optroincs, Tianna Microelectronics, Osram, Konica Minolta, Acquity Brands, OLEDWorks, Kopin Corporation and Lumiotec Inc. etc. Samsung electronics and LG Displays are the major leaders utilizing OLED in their devices. In order to gain a competitive advantage in the transparent display market, these tech-giants are strongly involved in organic and inorganic production and expansion strategies, collaborations, partnerships, agreements, and new product development and improvements in existing products are some of the important strategies adopted by them.