In fact, the search volume can be as much as 5 times higher around Christmas than it is at other times of the year. A number of other keyword phrases that contain the word "toy" have a similar search pattern. If you were to open up your keyword tool in January and examine local searches for these terms during the previous month, you might think from the number of searches that you found a gold mine. This could lead you to initiate a marketing effort around them, only to later wind up wondering why things aren't working so well as you had hoped.

The Google Insights tool is, in my opinion, under appreciated by new ecommerce marketers. Part of the reason for this may simply be that it isn't so well known as the Google AdWords keyword tool. If you decide to try using Google Insights-and I hope you do-be sure to be signed in with your free Google account. This is not mandatory, but there is certain information (such as numbers on graphs) visible when you are logged in that you will not see otherwise.

https://letsfireurbossnow.com/starting-from-zero-2-0-review/