Failure To Communicate Properly Ok, so you've refined your marketing and now you getting highly targeted traffic coming to your website. Another biggest online marketing mistakes that online marketers make consistently is failure to communicate properly with your prospects. Having compelling copy on your website that speaks directly to them is critical. You must address why they came to your site. There are 2 things people are looking to do when searching online for something. First, they are dissatisfied or have some sort of pain they are trying to resolve. Second, they are looking for something that will bring them pleasure. That's it. Your product or service must be able to solve one or both of the problems. You see, now that you have driven the traffic you now need to convert that traffic to a sale. If you can answer these 5 questions in you copy, you'll immediately begin to write compelling copy that makes people take action.

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