Cannabis dispensaries face a list of unique challenges that other retail businesses simply don't have to address. First and foremost, there is a fundamental lack of knowledge about products and accessories because they haven't been a part of mainstream markets. This can make it difficult for customers to commit to a purchase. Dispensaries must also juggle a rapidly changing inventory and find ways to compete with other retailers and provide a shopping experience that will close sales and create repeat customers.

Fortunately, recent applications of digital signage in marijuana dispensaries have highlighted how the merging of displays, content management software and point of sale (POS) systems can create a more customer and employee friendly environment that drives sales.

Reinforce branding Marketing your cannabis brand can be a bit of a challenge with federal and state rules as well as restrictive social media guidelines that all but ban brands. Digital signage provides a great way to reinforce your brand – it's a platform you can use to market your products and educate your customers about cannabis. When you can project an engaging and educational image via digital signage, your customers will become more familiar with your brand.

Better inform patrons New customers may be overwhelmed by the number of choices available at the dispensary. Digital signage can be used to display information about the strain, benefits, cost and other product details so that customers can be better informed. Displaying relevant product information will help empower customers and make them feel more comfortable in the dispensary.

This approach also prevents customers from feeling like they are being pressured into a purchase. They can browse freely and interact with budtenders on their own terms. The more comfortable they feel, the more time they’ll spend in the dispensary and the more likely that they’ll buy more.

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