Indosat in collaboration with Novosol has launched iADs-MGram. moLotus, Novosol’s breakthrough video mobile advertising and customer interaction platform, will power the Indosat iAds-MGram service. The service will provide Indonesian advertisers with a unique video customer interaction reach - to existing and new customers. Featuring hyper-personalization and interaction, the service will generate higher response and conversion rates, while catering to almost every vertical and providing a gamut of marketing uses. With up to 40-sec video and 2 minutes A/V in 5 MGram formats - the possibilities are endless.

All the Indosat subscribers will benefit from permission-based personalized MGram with special offers and product information from leading brands. No app required, no data plan, or any charges on subscribers, therefore an unmatched user-experience and easy interaction.

The iAds-MGram platform is a completely on-line platform - campaign management, reports & analytics, booking orders, and much more. With role-based workflows, controls, and audits, the platform is complete and convenient for advertisers. Advertisers can create and manage campaigns, review KPIs like responses, leads, conversion, and sales right from their desktops.

Given Indonesian IDR 122 trillion (USD8.3 billion) advertising spend, the service has huge revenue potential. Indosat will leverage its B2B sales force and ecosystem and existing clients in this unique win-win partnership. Novosol’s contribution will be its platform, business know-how, technical support, and marketing collateral.

This pan-Indonesia partnership will enable both parties to expand the services across its subscribers and advertisers. Presently, Indosat Ooredoo serves thousands of companies in Indonesia, covering all industry verticals from Banking, Insurance, E-commerce, Consumer Electronics, Automobile, etc. to Government Sectors and Indonesia Elections. Indosat will also use the iAds-MGram for customer lifetime value maximization - to enhance ARPU, Customer Acquisition, Retention, Engagement, Loyalty, Upsell, Cross-sell, and more.

Novosol expects the partnership to build pan-Indonesia revenue and business, continuing its global expansion. moLotus is a globally scalable platform having footprints in Asian countries and is in discussion with several operators across the globe - targeting the $350 Billion Direct Marketing opportunity (Source: Statista) and the emerging 1.3 Trillion Digital Transformation and 5G opportunities (Source: Ericsson and Arthur D. Little).


For more info, please visit the links below:

Indosat Ooredoo - https://indosatooredoo.com/portal/en/bsiads-mgram

Novosol - https://www.novosol.biz/ and, https://www.molotus.com/