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from：https://mommysavesbig.com/what-does-rollback-mean-at-walmart/
In a Walmart store, a rollback is a temporary price reduction on an item. A rollback usually lasts up to 90 days before being reset to the original price, which is frequently stated on the “Was/Now” signing.
Rollback products are available at a reduced price for around 90 days. Walmart uses these special offers to get rid of things that are either overstocked or that they no longer desire in their stores.
While Walmart’s slogan is “Everyday Low Prices,” it is much less typical for them to offer discounts on their products. Walmart’s rollbacks are one of the only genuine bargains available.