WHAT IS B2B MARKETING?
B2B (business-to-business) marketing is any marketing campaign or advertising aimed at a company or organisation. B2B marketing techniques are commonly used by any corporation that offers goods or services to other companies or organisations (rather than consumers). B2B marketing focuses on the needs, concerns, and challenges of people who shop on behalf of their company, allowing the organization to become the customer. B2B marketing is essentially a company advertising its goods or services to other businesses.
DIFFERENCE BETWEEN B2B AND B2C MARKETING
Customer Relationship
Building close relationships that drive long-term profitability is the goal of B2B marketing and lead generation. This opportunity to communicate with your potential customers helps you to differentiate your company or your client's company from rivals and develop your business.
In B2C marketing, the emphasis is on selling the product, and the majority of time is spent on producing high-quality goods as quickly as possible. B2C companies prioritise productivity and, as a result, minimise the amount of time spent trying to get to know the client, resulting in a highly transactional relationship.
Customer Goals
In B2B, customers are focused on expertise, competence and ROI. They are motivated by reason as well as financial benefits. Customers buy long-term plans and products, leading to a longer sales period, extended contracts, and stronger business relationships.
However, in B2C customers are simply looking for the best deals. They are influenced by their impulses. And they aren't searching for long-term benefits or connections.
Decision Making Process
In B2B, before making a decision, customers often consult with board members and other decision-makers of the company. It facilitates transparent dialogue between companies in order to decide whether or not it is a profitable choice for both sides. B2B customers must determine the interests of the organisation or their employees during the decision-making process. These requirements can be divided into emotional and logical reasons.
In B2C, consumers are the sole decision-makers. They browse for products or services, select what suits their requirements best and make a purchase. Customers make the purchase directly making the process is simpler and quicker.
Budget
B2B customers usually make heavy purchase meaning large sums while B2C customers usually make inexpensive purchase. B2B customers often buy wholesale, this means profit for both seller and the buyer. B2C customers buy in small amounts.



B2B MARKETING CHANNELS
There are several B2B marketing strategies and channels. Every Business-to-business service or product, and audience, is unique. Marketers must change their strategies accordingly. It is also important that marketers understand every channel requires a different and channel-specific message to obtain effective and desired results.
B2B marketing channels can be broadly divided into- Online and Offline Marketing.
Online Marketing Channels
This involves B2B digital marketing. These are the marketing channels that connect the sellers and the buyers digitally. Some of the prominent online marketing channels are-
Digital Advertising- This includes online advertisement like digital banners, pop up ads, affiliate programs, and more. Digital Advertising is impactful and efficient but may not always have a higher conversion rate.
Email Marketing- It is the practice of sending a commercial message via email to a group of people. Any email sent to prospective or current customers may be called email marketing. It includes sending ads, business proposals, or requesting sales or fundraising via email.
Website- Your website is your face in the digital world. It has to be well-maintained. A strong digital presence can only be assured if you have an engaging, responsive, result-driven and appealing website of your business or company.
Social Media Handles- Social Media Handles like Facebook, Instagram and Twitter help immensely in establishing and modifying one’s image in the public. A well put social media marketing plan will help your company have a strong foot in the online B2B marketplace.
Marketing through online channels can be complex and extensive, it is advisable you take the help of experts. Global Trade Plaza, a leading name in the B2B marketplace, will help you with the same. They have a team of experts who have years of expertise, knowledge and detailed understanding of digital marketing and its various aspects. They provide cost-effective end-to-end digital solutions and deliver exceptional results.
Offline Marketing Channels
Traditional but unmatched, offline marketing channels are just as important as online ones. Some of the important offline marketing channels are-
Print Advertisements- Advertisement in a printed format, such as a newspaper, magazine, or trade journal, is referred to as print ads. It is much more cost-effective when advertised via specific newspapers and journals, helping you reach your potential customers.
Trade Shows- A trade show is an event where companies from a particular sector can show and introduce their innovative product and services, meet with customers and partners, evaluate competitors' practices, and discuss recent business developments and possibilities.
Mail- Sending goodies and items like chocolates will always be a brilliant and direct way to connect with potential customers. This B2B marketing strategy gives you an edge over the others. But, remember that your direct mails must not in any way invade the privacy of your customers.

CONCLUSION
B2B Marketing requires a strategic approach, integrated plans, and dynamic solutions. Business-to-Business marketing will bring long-term and positive results. Also, B2B Marketing especially B2B digital marketing requires patience, professional assistance and guidance, and consistency.