Leading Internet strategy specialist, SLAM Strategy, released its latest offering in the Internet marketing domain that will serve the brand TLD industry. The company has announced that their marketing, consulting and implementation services for businesses looking to invest in gTLDs will primarily focus on cost effective return of investment strategies.

SLAM Strategy’s focus on delivering innovative domain-name and Internet strategies will differentiate them from other long standing specialists, consultants and advisors with many years of insider industry experience, as they seek to bring in innovative opportunities in the TLD sector. According to SLAM Strategy, a vast majority of global community is unaware of new top-level domains that get launched, or lack the vision to transform unique domain names into profitable entities. SLAM’s gTLD initiative will also work towards making their clients’ domain name stand out from the competition.

Along with the gTLD strategy, SLAM Strategy has also outlined a plan for businesses that will allow businesses to outsource their marketing requirements, manage specific online and advertising campaigns, create online business plans, audit social media across budgets and also run social media channels and campaigns.

Shaun Le Cornu, CEO, SLAM Strategy, spoke of the company’s focus on building return of investment strategies for businesses who are looking to establish a strong online reputation, and the fact that SLAM Strategy does not belong to the typical gTLD community will not restrict their ideas within the traditional technical realm of thinking. “Our strength lies in our real world experience on the front line of the business community – of being found online by the target market and converting them. We are a specialised, leading edge strategy company built by business people with business ideas and a focus on finding ways of maximising our client’s conversions as cost effectively as possible,” he said.
The company, which brings over 23 years of experience in retailing, marketing, advertising and Internet strategy, considers the gTLD industry as the perfect combination of aligning business in the real and virtual space, and believes that creating ROI strategies for online businesses is the best way forward.

When asked about the importance of an effective gTLD for a business, a top company representative stated that the Internet is fast evolving from being a mere technical function to driving societal measures. He further stressed upon the need to consider gTLDs as comprehensive business processes that can drive commercial success, and called upon businesses to include a strategic gTLD plan that will not just build their online visibility but also explore new market opportunities, enhance brand recognition, differentiate them from competition, and increase the value of their company.

About the Company: SLAM Strategy is a leading Internet strategy company in Adelaide, with over 20 years of experience in providing Internet retailing, digital marketing, advertising, SEO, SEM and Social Media Marketing services to help businesses establish their brands online. The company also specialises in Top-Level Domain names, commonly known as TLDs.