The purpose of the inventory is to sell it. Unsold goods can accumulate over time, resulting in what is described as 'deadstock.' Deadstock is money that has been left on the table, and it can have a substantial influence on a retailer's bottom line.

Deadstock must be offloaded in order to maintain strong profit margins, but eCommerce businesses face inventory optimization challenges as they grow. Deadstock accumulates over time as a result of a lack of inventory management systems and processes.

We'll go through what creates Deadstock, how to get rid of it, and how to keep earnings up in this article. We'll also go over how to avoid dead stock inventories through good inventory management.

What is Dead Stock, and Why is it Important?
Deadstock refers to inventory that does not move — that is, merchandise that does not sell. If a company does not use inventory management software, finished products can accumulate on warehouse shelves, forgotten and useless.

Businesses lose money when they have dead stock on their shelves. They can't cover the expense of unsold products that they either made or bought from someone else. Furthermore, holding dead stock costs money and takes up the available warehouse space that may be better utilized by storing more of a company's best-selling products.

What Causes Dead Stock?
Understanding what causes a dead stock to collect in the first place is critical to avoid it. You'll be better positioned to transfer the dead stock out and stop it from building up in the future if you figure out what's causing it to pile up. Some of the most prevalent reasons for Deadstock are listed below.

1. Over-ordering
The fastest method to amass dead stock and boost carrying costs is to order excess inventory without knowing how much you'll sell in a given period.

It can be a struggle to comprehend just how much inventory you need to meet future orders. There is a fine line between having too much stock and having too little. Still, by investing the time to set up an inventory management system and track key distribution metrics like turnover ratio, you can make smarter choices about inventory restocking, how much inventory to buy, and when to buy it.

Another option for retailers to minimize overordering is to buy fewer products more frequently. For example, you can decrease the risk of collecting dead stock by acquiring inventory to satisfy a month's demand rather than a year.

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