Close to 72% of all businesses are B2B businesses, which shows that B2B businesses are crucial for the growth of the overall economy. 80% of B2B businesses fail within the first 18 months, and there are many reasons for this. Most B2B businesses struggle with customer relationships, managing operations, and maintaining consistency, and the solution to all these problems is B2B CRM software (https://www.groweon.com/crm-software.php).

71% of businesses use CRM software for lead generation, inventory management, purchase management, invoicing solutions, and much more. A CRM software that is extremely trending and used by tons of B2B companies is Groweon CRM. The software is quite new in the market, and in just a few years, it has become the preferred CRM too for tons of B2B businesses.

In conversation with the founder and CEO of Groweon, Mr Shashi Narain, he explained how Groweon CRM is the perfect software that every B2B business must use. “Running a B2B business is quite challenging, from generating leads to managing customer relations; every aspect requires perfection, and our CRM tool has proven to help businesses achieve 30% faster sales cycle efficiency”, stated Mr Narain.

Mr Narain also shared the features that make the CRM tool so popular among B2B businesses.

Client- Relationship Management
The primary task of a B2B CRM software is to help in customer relationship management. With Groweon CRM, businesses can get all client information in one place, ensuring seamless communication and collaboration.
The CRM software helps the team in accessing client profiles, purchase history, and engagement records. With so much information and statistics about the customers, businesses can personalise their interactions and build stronger relationships that last long.

“Our main motive is to help b2B businesses improve their client relationship, which in turn helps in increasing sales and customer retention”, explained Mr Nairain.

Ease of Use
The platform ensures that using CRM software shouldn’t be rocket science. A lot of employees are not tech-savvy, and B2B businesses are always afraid of whether they will be able to use CRM software properly or not. Groweon CRM software is extremely easy to use, and minimal training is required to use the CRM software, which leads to quick adoption across departments.

The simple and user-friendly design plays a huge role in building the confidence of employees to use the CRM software to its full potential.

“There are tons of CRM platforms available in the market, but using them is an uphill task; that’s why when we designed Groweon software, we ensured that it is easy to use and anyone can use the tool without any need for tutorial or training”, said Mr Narain.

Pipeline Tracking and Sales Automation
Lead Generation and converting potential leads into sales is the primary task of every B2B business. Although it may look simple, but generating leads and managing the sales pipeline is an exhausting task.

This is where Groweon comes in; the best CRM software provides real-time visibility into every stage of the sales process, from lead generation to deal closure. The best part about the tool is that it provides numerous automation tasks, which reduce the dependency on manual tasks. Tasks such as follow-ups, data entry and email scheduling, can take a lot of time of the team and the CRM tool does it with the utmost accuracy.
Not just this, the tool also allows businesses to identify high-priority leads, forecast revenue, and optimise strategies with the help of in-depth analytics.

Customisation
Every business is different and has different requirements from the CRM tool. The CRM tool should adapt according to the needs of the business and not the other way around. Groweon CRM software does a great job of providing customisation features to businesses so that businesses can personalise the tool according to their requirements. From dashboards to forms, businesses get full control of customising all major elements of the tool to their preference.

In the 21st century, data is the new oil and Data Security is a priority for all businesses. A lot of businesses are also worried about cyber threats, but Groweon CRM has advanced data security that declines all threats. The platform employs advanced encryption techniques to safeguard sensitive information. Compliance with global standards such as GDPR ensures that businesses not only protect their data but also follow legal requirements.

About the Company
Since its establishment in 2020, Groweon has shaken up the CRM industry, as the tool is quite affordable and provides features that even expensive CRM software misses. With a clientele of more than 600 clients and a user base of over 4000 loyal users, the tool has created its own space in the market. The platform’s real-time analytics and intuitive interface ensure that businesses can make informed decisions and stay ahead of their competition.