4th January 2023, Navi Mumbai: To create a range of shoes that are ethically manufactured, Greensole has been collaborating directly with artisans in developing areas for the last few years. It chose a cooperative business model in which craftspeople have a portion of the company's ownership, as opposed to standard top-down CSR initiatives. Fair economic opportunities and democratic decision-making empower people in this way.

By fostering local relationships and shared wealth, CSR functions more effectively as a collaborative endeavour than as a top-down initiative, as demonstrated by Greensole's concept. The way business and development are conducted for the benefit of people, and the environment can be revolutionized by it, which are the benefits of corporate social responsibility

In rural areas in Asia and Africa, many people have joined cooperatives to date. Their company management and sustainable handicraft abilities have improved as a result of training programs. People now have a steady source of income in addition to a sense of self-worth and independence because of this.

Corporate and community power dynamics are altered by our cooperative approach, according to Greensole CEO. "Our experience has shown that artisans who value local priorities and knowledge grow into self-assured leaders. Their communities are the source of the driving force behind sustainable development."

The outcome has been remarkable. Over a few years, cooperative members have seen an average 30% rise in income. Health, nutrition, and educational levels have all improved as a result of this. Community resilience to environmental and economic stressors has increased recently.

Also, the cooperatives are now centers for eco-friendly business. From repurposed materials, artisans are creating cutting-edge goods. They also impart knowledge to others about sustainable methods such as zero-waste management, renewable energy, and organic farming. Whole villages have, as a result, improved communal spirit and lessened their environmental impact.

According to Greensole's philosophy, corporate social responsibility may be a collaborative endeavour that allows individuals to feel more empowered instead of a hierarchical charity. Businesses may develop true partners in communities by distributing ownership and decision-making. For the mutual, long-term benefit of people and the earth, this changes the way business is conducted.

It hopes to apply this cooperative concept to additional sectors and geographic areas and can unleash community transformational power and create a just green economy through partnerships based on equity and sustainability. Visit (www.greensole.com) to find out more about Greensole's cooperative social responsibility initiative or to get involved.
About the Company: The pioneer of sustainable footwear, Greensole, is pleased to share the outcomes of its program for cooperative social responsibility and the positive effects it has had on nearby communities. It has empowered people, lessened environmental impact, and created shared prosperity through collaborations with community organizations and a cooperative business model.