Pakistan Ecommerce Market Databook 2023-2027 Featuring OLX, daraz, Grace international, Zameen, HODS, Homeshopping


Posted June 12, 2024 by gracegujranwala

Ecommerce market in Pakistan is expected to grow by 15.36% on annual basis to reach US$12.5 billion in 2023. The Ecommerce is expected to grow steadily over the forecast period.

 
This report provides a detailed data centric analysis of Ecommerce market dynamics, covering over 100 KPIs in Pakistan. It details market opportunity across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services.

It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Pakistan. The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry in Pakistan.

Reasons to buy

In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2018-2027). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.
Detailed analysis of market share by key players across key Ecommerce verticals.
Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.
Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.
Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.
Key Attributes:


Report Attribute Details
No. of Pages 110
Forecast Period 2023 - 2027
Estimated Market Value (USD) in 2023 $12.46 Billion
Forecasted Market Value (USD) by 2027 $18.71 Billion
Compound Annual Growth Rate 10.7%
Regions Covered Pakistan
Companies Mentioned

OLX : olx.pk
daraz :daraz.pk
Grace international : https://grace-international.pk
Zameen :zameen.com
hods :https://hods.pk
Homeshopping
Naheed Super Market
Scope

Pakistan Ecommerce Market Size and Future Growth Dynamics

Gross Merchandise Value Trend Analysis
Average Value Per Transaction Trend Analysis
Gross Merchandise Volume Trend Analysis
Pakistan User Statistics and Ratios of Key Performance Indicators

User Statistics
Card Abandonment Rate and Product Return Rate
Ecommerce Per Capita and GDP Per Capita
GDP Per Capita Trend Analysis
Pakistan Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2018-2027)

Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
Online Food Service (breakdown by aggregators, direct to consumer)
Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
Healthcare and Wellness
Technology Products and Services
Other segments
Pakistan Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

Platform to Consumer
Direct to Consumer
Consumer to Consumer
Pakistan Ecommerce Market Share by Travel and Hospitality Sales Channel

Market Share by Travel and Hospitality Sales Channel
Aggregator App - Gross Merchandise Value Trend Analysis
Direct to Consumer - Gross Merchandise Value Trend Analysis
Pakistan Ecommerce Market Size and Forecast by Online Food Service Sales Channel

Aggregator App
Direct to Consumer
Pakistan Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2018-2027)

Website Based
Live Streaming
Pakistan Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)

Cross Border
Domestic
Pakistan Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2018-2027)

Mobile
Desktop
Pakistan Ecommerce Market Size and Forecast by Operating System

iOS/macOS
Android
Other Operating Systems
Pakistan Ecommerce Market Size and Forecast by City

Tier 1
Tier 2
Tier 3
Pakistan Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2018-2027)

Credit Card
Debit Card
Bank Transfer
Prepaid Card
Digital & Mobile Wallet
Cash
Other Digital Payment
Pakistan Ecommerce Consumer Demographics

Market Share by Age Group
Market Share by Income Level
Market Share by Gender
For more information about this report visit https://www.researchandmarkets.com/r/ig49do

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Last Updated June 12, 2024