Digital marketing is the use of digital channels to promote or sell products or services. It encompasses a wide range of activities, including:

Search engine optimization (SEO)
Social media marketing
Pay-per-click (PPC) advertising
Content marketing
Email marketing
Mobile marketing
Digital marketing is important because it allows businesses to reach a large audience of potential customers in a cost-effective way. It also allows businesses to target their marketing efforts to specific demographics and interests.

Here are some of the benefits of digital marketing:

Increased brand awareness
More website traffic
More leads and sales
Improved customer relationships
Lower marketing costs
If you're looking to grow your business, digital marketing is a great place to start. There are a number of resources available to help you get started, including online courses, books, and articles. You can also hire a digital marketing agency to help you develop and implement a digital marketing strategy.