Emulsion polymers are commonly used as a polymeric base for different general purpose adhesives. Emulsion adhesives are formed by the emulsification and polymerization of ethylene vinyl acetate, acetic vinyl, and acrylic resin in water. These adhesives are mainly used for porous materials. These are non-flammable, non-toxic in nature and hence are relatively safer to use. The global emulsion adhesives market is projected to register a good growth during the forecast period, owing to its wide range of application such as woodworking, furniture, packaging, paper working, and others.

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Availability of substitutes in the market including hot melt adhesives, performance issues in high strength applications are the major challenges identified in the emulsion adhesives market, which can potentially hinder the market growth in the coming years. The availability of hot melt and other solvent-less adhesives are giving tough competition to these adhesives, which is posing as a challenge in the market.

Globally, the emulsion polymer market is fragmented which comprises of large number of small, mid-sized, and large players. The emulsion adhesives market also experiences the same dynamics. In order to compete in the market, manufacturers are expanding their facilities along with their product portfolio to cater to the market in an efficient manner to remain competitive.

Moreover, the increase in demand for acrylic emulsion adhesives and the shift of manufacturing bases from developed countries to Asia-Pacific countries, owing to low production cost are also among the key factors anticipated to drive the emulsion adhesives industry growth in the region.

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The major players are introducing innovative products in the market as part of their strategy to gain a competitive edge over competitors. Some of the major players operating in the emulsion adhesives industry are Wacker Chemie, Ashland Inc., Henkel Corporation, H.B. Fuller, 3M Company, Pidlite Industries Ltd., Arkema Group, DowDuPont Inc., STI Polymer, Tailored Chemical Product, Melton Adhesives, Lord Corporation, Mapei S.P.A, and Franklin International.

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